WhatsApp Chief Business Officer Neeraj Arora Is Leaving the Messaging App
WhatsApp chief business officer Neeraj Arora revealed in a Facebook post that he is leaving the Facebook-owned messaging application. Co-founders Brian Acton and Jan Koum left WhatsApp in September...
View ArticleIndependent Agency Periscope Acquired by Printing Company Quad/Graphics for...
Minneapolis-based full service agency Periscope announced today it has agreed to be acquired by Quad/Graphics, a printing company based in Sussex, Wis. Quad/Graphics, which describes itself as "the...
View ArticleHow CubCoats Transformed Into a Kids Toy Brand With an Upcoming Animated...
The young entrepreneurs behind a two-in-one plush and hoodie product called CubCoats admit they're not exactly the crafty types. That may be why their first prototype was a stuffed elephant crudely...
View ArticleOnce an Industry Innovator, JWT Considers Its Next Creative Move
For many years, J. Walter Thompson was considered an industry titan, responsible for some of the most enduring and iconic creative work that continues to resonate in pop culture today. Additionally,...
View ArticleEverything Is a Vagina Worth Singing About in This Brand’s Glorious ‘Viva La...
Feminine product ads spent decades peddling shame and discomfort around the way women perceive their bodies, but there's a new era dawning. And now it has an anthem. "Viva La Vulva" is the...
View ArticleSchick Hydro and Kevin Love Want to Reclaim the Phrase ‘Locker Room Talk’
Schick Hydro is on a mission to help men open up and challenge some outdated ideas out there about what it means to be a man. To do that, the brand recently launched a web series with Cleveland...
View ArticleHow to Get the Most Out of Your Email Marketing
It's easy to overlook traditional email when compared with interactive and higher cost channels like paid display and social. With the right level of attention and integration, however, this reliable...
View ArticleTeens on Social Media: Save the Drama for Your Mama
While being connected is the norm for teens, they also find the online environment to be "hostile and drama-filled," according to a new survey of U.S. teens aged 13 through 17 by Pew Research Center....
View ArticleOn the Adweek Podcast: The Oldest Name in Advertising, Retired
In a historic move, J. Walter Thompson, the world's oldest ad agency, is merging with sister agency Wunderman to form Wunderman Thompson. What does this mean for other legacy agencies and the future of...
View ArticleHow Brands Can Use Digital Techniques to Improve Their TV Advertising
Historically, brands have bought network television advertising for mass reach. The medium has long been known as the most effective way to drive large-scale brand awareness. When digital advertising...
View ArticleIkea Agencies Unwittingly Made Two Holiday Ads With the Same Premise, and...
Well this is odd. Ikea has launched two different holiday ads in two different countries starring two different precocious young magicians in very similar situations, but the connection is apparently...
View ArticleSpotify Unearths More Weird, Wonderful Data About Your Playlists and...
It's getting to be that time again, a time to reflect on all the highs and lows of the past year and make resolutions for the next. But before you do that, Spotify has another round of truly...
View ArticleTo Avoid the Fate of Music Streaming, Podcasts Need to Validate Their Audiences
By 2009, the digitization and personalization of the music space had brought tremendous benefits to listeners. Almost everyone you knew was listening--and if they weren't, their kids were. It wasn't...
View ArticlePatagonia Will Donate the $10 Million It Saved From Tax Cuts to Environmental...
Patagonia is taking money the company saved from the 2017 federal tax cuts and putting it toward another cause: the planet's well-being. In a 360-word statement published to LinkedIn on Wednesday, CEO...
View ArticleNBA CMO Pam El Announces Plans to Retire at the End of 2018
After a 35-year career in marketing, Pam El has announced she will retire at the end of the year. El currently serves as the evp and CMO of the NBA. Although she will be leaving her role, the NBA noted...
View ArticleThis Cannabis Company Is Teaming Up With Vice’s Creative Agency to Create the...
A new joint is coming to Los Angeles in 2019. Envisioned and created by Weedmaps--a cannabis directory platform notably known for gaining viral fame for its "Weed Facts" campaign on billboards across...
View ArticlePayless Opened a Fake Luxury Store, ‘Palessi,’ to See How Much People Would...
If you serve fast food on white tablecloths in a tony-looking restaurant, people sometimes think it's haute cuisine. (At the very least, it tastes a lot different than it does when you're scarfing it...
View ArticleUnilever CEO Paul Polman Is Retiring After 10 Years With the Brand
Paul Polman, CEO of Unilever, will retire at the end of the year after over 10 years with the company. The brand's current president of beauty and personal care, Alan Jope, will take over Polman's...
View ArticleDigital Publisher Mic Announces Mass Layoffs Amid Sales Talks
Mass layoffs were announced to Mic staffers this morning at an all-hands-on-deck meeting Thursday morning. Sources told Adweek on Wednesday that Mic was in talks to be sold and that the digital news...
View ArticleSantander’s Powerful AR Experience Shows the Misunderstood Realities of...
Jen doesn't like to complain about her circumstances or ask for help, even with her mother. Instead, she wakes up before dawn and gets ready for work in her car, where she's living. She's one bad...
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