How CubCoats Transformed Into a Kids Toy Brand With an Upcoming Animated Series and a Cult Following

The young entrepreneurs behind a two-in-one plush and hoodie product called CubCoats admit they're not exactly the crafty types. That may be why their first prototype was a stuffed elephant crudely attached to an old green J. Crew hoodie they had lying around. "Our friend made it for us because we don't sew," said Spencer...