Nike Shared the Stories of Everyday Athletes in Documentary-Style Videos for...
Nike dipped its toes in the IGTV waters for the first time with its documentary-style profiles of everyday athletes, which it began sharing on the platform in September. Instagram introduced IGTV in...
View ArticleNielsen Social Content Ratings, Week of Nov. 12: The Trophy Goes to the Latin...
Univision's presentation of The 19th Annual Latin Grammy Awards tallied 4.242 million interactions across Facebook, Twitter and Instagram, propelling it to the top of the Nielsen Social Content Ratings...
View ArticleWill the New Ralph Breaks the Internet Sticker Pack Break WhatsApp?
Walt Disney Pictures marked the theatrical release of Ralph Breaks the Internet Wednesday by becoming the first entertainment studio to create a sticker pack for WhatsApp. The Facebook-owned messaging...
View ArticleHow to Leverage Emotional Intelligence to Improve Upon Marketing Strategies
There is no shortage of leadership profiling tools available. From the DiSC Profile to Myers & Briggs to John Maxwell's Leadership Assessment, it is tempting to over-analyze your leadership style...
View ArticleAmy Poehler Throws an Epic Friendsgiving for Tiffany Haddish and Maya Rudolph...
Google released its Home Hub voice-enabled-device-with-a-screen in October and wasted no time taking advantage of a holiday when Americans eat more than 44 million turkeys--which somebody has to...
View ArticleBrands Need to Assert Control Over Their Video Advertising or Risk...
A few years ago, video was a simpler alternative to rich media. All videos were TV aspect ratios (4:3 and then 16:9), in-stream was the valued experience and in-banner video was a low-cost alternative...
View ArticleHow to Avoid a Bottleneck and the Lack of Content Illusion
"We don't have enough content." B2B marketers frequently lament the gap between the content they need and that which they're able to produce. Even marketers who are comfortable with their volume worry...
View ArticleNBCUniversal Will Expand Its Lucrative New Prime Pod Format and CFlight Ad...
Two of NBCUniversal's biggest new advertising offerings this year--its "prime pod" premium ad format and the CFlight unified advertising metric--will both expand in 2019. Linda Yaccarino,...
View ArticleJane Maas and the Lasting, Honest Impact She Left On Advertising
Tributes continue to pour in for Jane Maas, the advertising executive who came of age in the go-go '60s and became an industry powerhouse. Often dubbed as "the real Peggy Olson" in reference to the Mad...
View ArticleSanta Tries to Keep Up at the Speed of Ecommerce in This Humorous Ad for...
In a world where Amazon can deliver groceries straight to your doorstep within mere hours, Santa and his workshop don't pack the same punch as they once did. At least in that's the general consensus in...
View ArticleWPP Wins Volkswagen in North America as Brand Establishes 4 Regional...
Automaker Volkswagen announced today that WPP is the winner in the North American region of its global creative review. The holding group defeated IPG, Omnicom and Publicis, which was the other...
View ArticleAdweek Honors 16 Rising L.A. Brand Stars
As part of Adweek's annual L.A. issue, we honored 16 creatives who are on the leading edge of this consummate company town. On Nov. 15, Deutsch's Steelhead Studio in Playa Vista, Calif., hosted...
View ArticleMarketers Need to Consider Consumers Changing Music Preferences, Especially...
Undoubtedly, the way that we consume music has changed drastically in the digital age. People are no longer tethered to a radio. We listen to podcasts, stream highly-personalized Pandora stations and...
View ArticleNBCUniversal Taps Machine Learning to Tie Ads to Relevant Moments on TV
The next time you see, say, a wedding scene on a USA Network show followed by a champagne commercial, it may not be a coincidence. NBCUniversal announced a new machine learning tool today that helps...
View ArticleFacebook: Here’s How to Create a Watch Party
In July, Facebook made its Watch Party feature available to all Facebook groups around the world. Now, users can create their own Watch Parties on News Feed without being associated with a group. The...
View ArticleInstagram Is Tinkering With the Layout of Its Profiles
Instagram users: If your profile starts looking a little different to you, you're not seeing things. There's a reason for it. The Facebook-owned photo- and video-sharing network revealed in a blog post...
View ArticleCMOs Can Learn How to Be More Progressive and Innovative From Gaming Brands
At first blush, the National Football League's recent hire of Activision Blizzard's Tim Ellis as CMO looks like a beleaguered brand's attempt at leveraging fresh marketing insight to recapture a young...
View ArticleCondé Nast CEO Bob Sauerberg to Step Down Amid Restructuring
Cond? Nast and Cond? Nast International will combine and be overseen by a newly created CEO position to lead the "new" Cond? Nast. Current Cond? Nast CEO Bob Sauerberg will step down amid his...
View ArticleNotable 2018 Behavioral Trends on YouTube
People watch more than 1 billion hours of video on YouTube every day and generate billions of views. While that sheer volume creates a lot of noise, when you look a little closer, patterns start to...
View Article4 Ways Brands Can Bring Purpose to Their Marketing Strategies This Giving...
Global citizens will soon collectively unite to donate to organizations and causes that matter to them this Giving Tuesday. Celebrated annually on the Tuesday following Thanksgiving, consumers will...
View Article