Here’s What 25 Top CMOs Planned at Cannes to Fix the Industry’s Growth Issue
CANNES, France--On Wednesday morning, 25 CMOs leading some of the world's largest brands convened for the first CMO Growth Council at the Cannes Lions Festival of Creativity. The point was to...
View ArticleCould Meditation Be the Key to Unlocking Brilliant Creative Ideas?
Cannes, FRANCE--Many people have heard about the scientific benefits of meditation, but the practice often gets written off as something that's granola and fringy--especially among type-A...
View Article2 Ads You Can’t Watch and a Movie That Doesn’t Exist Win Top Honors at...
CANNES, France--Everyone knows being an influencer means having a relatable air of mystery around you, but the winners in this year's Cannes Social Lions category have taken that to the next level. As...
View ArticleThe World Wants More Color, So Pantone Delivered 203 of Them
Well, color us excited about this news. In order to meet increasing demands by consumers and manufacturers for vibrant colors, Pantone has released 203 new hues that are curated for polyester but built...
View ArticleDoors Are a Surprisingly Powerful Metaphor for Adversity in This Long-Form...
Doors probably aren't the first metaphor most people would reach for when thinking about overcoming adversity. But in an unusually engaging political ad for the campaign of MJ Hegar, a Democrat running...
View ArticleSoap Chalk, an Ingenious Way to Help Kids Wash Hands, Is Cannes’ Most...
CANNES, France--A little-known campaign that created "soap chalk" to help schoolchildren in India wash their hands has won one of the most prestigious awards at the Cannes Lions Festival for...
View ArticleTouching Story of Ice Bucket Challenge Co-Founder Regaining His Voice Wins...
CANNES, France--A series of Australian agencies won the 2018 Cannes Lion Grand Prix for good for "Project Revoice," a campaign documenting efforts to restore basic speech to a co-founder of the Ice...
View ArticleSocial Marketers Still Aren’t Giving the People What They Want
What brands believe consumers want from them on social media doesn't quite line up with what consumers actually want from them on social media, according to the Sprout Social Index 2018, a new study...
View ArticleShattering the Stigmas Around Menstruation, This Campaign Just Won Cannes’...
CANNES, France--A powerful statement about destigmatizing menstruation for Libresse, a product of Essity, a Sweden-based international feminine hygiene brand, won the Cannes Glass Lion: The Lion for...
View ArticleThe Duck Sits With Publicis Seattle as Shop Retains Aflac Creative Account
Aflac and its iconic duck are staying with Publicis Seattle. The insurance company announced its decision today to retain the creative shop as its agency of record following a "multi-month" review....
View ArticleSmall Nation, Big Wins: ‘Palau Pledge’ Tops Cannes Lions With 3 Grand Prix
CANNES, France--Palau Pledge, the ambitious project dedicated to ensuring environmental stewardship for the small island nation of Palau, which had been tipped as one of the week's top campaigns, took...
View ArticleA Thai Shampoo Ad Poignantly Tells the Story of a Transgender Beauty Queen...
It's an innocent enough scene, at least on the surface, of a miserable little boy in a barber chair getting his hair cut. But in this case, the military-style buzz cut takes off more than a few inches....
View ArticleTime Magazine Stands By Its Controversial Trump Cover
Time Magazine is standing by its cover of this week's issue, a photo illustration showing President Trump looking down at a crying Honduran girl as a border patrol agent searches her mother. The photo...
View ArticleP&G Dominates at Cannes Lions, Winning 2 Grand Prix in Film
CANNES, France--Procter & Gamble began the year by invading the Super Bowl with the inescapable "It's a Tide Ad" campaign, and now the CPG giant has successfully conquered the Cannes Lions. Two...
View ArticleMessenger Kids Gets a Pledge, Kindness Stickers and an Appreciation Mission
Facebook revealed several new features for its Messenger Kids application, as well as two more countries where it is available: Canada and Peru (both iOS and Android). The social network introduced...
View ArticleNew Online Privacy Legislation in California Could Head Off Proposed November...
A bill that aims to strengthen online privacy laws for consumers in California could replace a potential November ballot initiative backed by privacy advocates and opposed by the tech industry. Today,...
View ArticleIn 25 Years, Google CMO Lorraine Twohill Is Only the Second Woman to Accept...
CANNES, France--Google CMO Lorraine Twohill is only the second woman in 25 years to accept the Creative Marketer of the Year award at the Cannes Lions Festival of Creativity. She closed her winning...
View ArticleMadonna Badger References More Than 15 Women’s Movements in a Stirring Appeal...
CANNES, France--Madonna Badger stepped on stage wearing black at the Cannes Lions closing awards show Friday night and delivered a stirring speech that summed up several recent movements to lift up...
View ArticleYouTube Unveiled New Monetization Options for Creators at VidCon
YouTube used VidCon in Anaheim, Calif., this week to reveal several new monetization options for creators on its platform. Chief product officer Neal Mohan said in a blog post that the Google-owned...
View ArticleTwitter Acquired Security Technology Outfit Smyte
Twitter giveth, and Twitter taketh away--quite abruptly, in the case of the latter. The social network announced in a Twitter Safety blog post that it acquired Smyte, a San Francisco-based technology...
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