How to Be Consistently Creative, According to Burger King’s Global CMO
Burger King CMO Fernando Machado and his team of ingenious creatives return from another Cannes Lions Festival of Creativity with a handful of Gold, Silver and Bronze awards. Last week, before...
View ArticlePublicis Memo Thanks Clients for Their ‘Commitment to Creativity’ at Cannes
It was a very different year for Publicis this year at the Cannes Lions International Festival of Creativity, following the holding company's decision to refrain from submitting work in order to focus...
View ArticleWhat the Colonel Wished He’d Brought With Him to Cannes
CANNES, France--The Colonel was here Thursday for a panel on the evolution of the KFC brand, which in no small part is due to the creatives at Wieden+Kennedy. In fact, the Colonel was played by W+K ecd...
View ArticleMichelob Ultra Is Giving 95 Beer Lovers a Chance to Run the NYC Marathon
Michelob Ultra is making its fans consider a wild question: How far would you run for an ice-cold beer? For those who'd run 26.2 miles (yes, that's a full marathon), the brand has a unique opportunity:...
View ArticleUnilever Says No More Fake Followers and Bots. Influencers Cheer, and...
Unilever's CMO Keith Weed kicked off Cannes with a big announcement: The company would make an effort not to work with influencers who had fake followers or used bots to grow their accounts. But the...
View ArticleIt’s Time for Brands to Go Back to Basics and Entice Consumers With Strong...
According to Experience Dynamics, 52 percent of users said a bad mobile experience made them less likely to engage with a company while 79 percent of people who don't like what they find on a site will...
View ArticleFacebook Codeless Events Setup for Apps Is Now Available
Facebook Tuesday announced the availability of codeless events setup for applications, which was initially revealed at its F8 annual developer conference in San Jose, Calif., in May. The latest version...
View ArticlePMG Rebrands Around New Mantra: Digital Made for Humans
Fort Worth, Texas-based indie agency PMG has rebranded around a new tagline, "Digital Made for Humans," as it seeks to implement a more personalized strategy to data-fueled media planning and buying....
View ArticleYour Social Media Data May Be Around for Much Longer Than You Think
It's no secret that people are becoming increasingly disillusioned with Facebook. It's clunky and obsolete. The advertising is creepily targeted. The news it promotes is of questionable legitimacy. It...
View ArticleIt’s Time for Cannes to Shift Its Finale Focus Away From Film
Perusing the work at the Palais des Festivals last week, I was once again struck by the breadth and sophistication of our industry's creative output. The product innovation, design, experiential and so...
View ArticleFacebook Just Reopened the Door for Cryptocurrency Ads From Pre-Approved Brands
The blanket ban on cryptocurrency ads that Facebook announced in late January is no longer in effect, but that doesn't mean every company with "coin" at the end of its name can flood the social network...
View ArticlePizza Hut Sends $227 Million Creative Account to GSD&M
Pizza Hut selected GSD&M as its creative agency of record, following a review launched in March that saw the brand part ways with incumbent Droga5. The brand informed GSD&M of its decision...
View ArticleThe ‘Period Sex Blanket’ From Thinx Continues the Battle Against Menstruation...
When the #BloodNormal campaign by Bodyform, advocating for more frank discussion of periods, won two top prizes at the Cannes Lions last week, it seemed to mark a cultural turning point in terms of the...
View ArticleThe Daily Beast Will Now Offer Exclusive Content to Paying Subscribers
The Daily Beast will offer exclusive content to subscribers, joining other publishers who are betting on their audience and hoping they're loyal enough to pay for the material they post. Many...
View ArticleIt’s Time to Bridge the Gap Between Digital and Its Lack of Human Emotion
"The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn and relearn." While Alvin Toffler wrote those words almost 50 years ago for his...
View ArticleJustice Department Approves Disney’s Merger With Fox as Comcast Mulls Next Move
The Walt Disney Company just received its biggest boost yet in its quest to beat out Comcast for the right to purchase 21st Century Fox: the Justice Department has conditionally approved Disney's deal...
View Article‘Thor’s Hammer’ Ad Spotlights Volvo’s Partnership With Swedish Football...
Leading up to the win-or-go-home game of Sweden against Mexico in the World Cup (which Sweden won 3-0 to advance in the tournament), Volvo Cars highlighted its longstanding partnership with the Swedish...
View ArticlePodcast and Broadcast Become One in Collaboration Between Anna Faris and...
If there's anything people in relationships want, it's iffy advice from perfect strangers. Now, broadcast radio listeners across the country will be able to tune in for unsolicited and highly...
View ArticleAdvertising Leaders Debate the Future of the Agency Model at Cannes
As creativity worked its way back into the spotlight and conversations at the Cannes International Festival of Creativity this year--to the relief of many--so, too, did discussions around the evolution...
View Article3 Trends That Came Out of This Year’s VidCon
This year, VidCon was bigger, and marketers who chose southern California over southern France are already a step ahead with the digital generation. Brands had an opportunity to connect with creators...
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