Tennessee’s New Anti-Litter Campaign Is Trying to Be the Next Don’t Mess With...
"Don't mess with Texas" is not just a catchy phrase for Texans to boast about the solidarity of their statesmen. In fact, it started as an ad. In particular, an anti-litter campaign that debuted in...
View ArticleFacebook Announced Another Round of Updates for Its Video Creators
Facebook continues to add tools and features for video creators on both the interactivity and monetization fronts. Vice president of product Fidji Simo and director of entertainment partnerships Sibyl...
View ArticleFiverr Freelancers Creating Global Campaign for Cannes Lions Live and On-Site
Nothing says "let's celebrate our industry" more than hiring freelancers to attend the biggest advertising gala on the planet and put together a "live creative studio" to create a global campaign in a...
View ArticleJerry Seinfeld Channels Volkswagen’s Classic ‘Think Small’ Ad to Tout His...
Jerry Seinfeld is channeling one of the most famous ad campaigns of the past century to celebrate Comedians in Cars Getting Coffee's move from Sony Crackle to Netflix for its upcoming season. In the...
View Article3 Ways That Mobile Analytics Can Provide More Consumer Insights Than Other...
Interested in commerce? Hear from Zappos CMO Tyler Williams and other executives at Adweek Ignite: Ecommerce July 10-12 in Seattle--apply here to attend. Omar Zayat, head of industry, ecommerce at...
View ArticleFore! Live PGA Tour Action Is Coming to Facebook Watch
The PGA Tour teed up an agreement to bring live competition coverage from eight tournaments to Facebook Watch. The coverage on the social network's video platform will only be available in the U.S.,...
View ArticleWhat You Need to Know About Cannes Lions on Day 3
Happy hump day from France. We're already halfway through the festival, thanks to this year's shortened schedule. Cannes Lions organizers went out of their way to bolster the value proposition this...
View ArticleCarrefour Teams Up With Chinese Tech Company for First Connected Store
Interested in commerce? Hear from Zappos CMO Tyler Williams and other executives at Adweek Ignite: eCommerce July 10-12 in Seattle--apply here to attend. Last month French retailer Carrefour announced...
View ArticleThis Ingenious Button Will Replace Annoying Banner Ads With Cute Cat Pictures
Lame banner ads are one of the internet's most persistent conundrums, but a new app is offering a simple solution. Just replace them all with something the internet loves--pictures of adorable cats. A...
View ArticleYou Can Now Explore the Depths of Westworld by Talking to Alexa
You can now explore the depths of Westworld from your living room, kitchen, bathroom, wherever--as long as you have your Amazon Echo nearby and within earshot. All you have to say is, "Alexa, open...
View ArticleInstagram’s Gorgeous, Immersive Es Devlin Experience Is the Most Powerful...
CANNES, France--Instagram's Cannes Lions Festival of Creativity experiences are always a festival highlight. Naturally, a company built on promoting visual storytelling excels at doing just that. But...
View ArticleMajor Wireless Providers Say They’ll Stop Selling Location Info to Some Data...
Top U.S. wireless providers say they plan to stop selling consumers' location data to a group of data brokers, shedding light on how the information is collected and used for various sales and...
View ArticleAlibaba and Kantar Join Forces to Redefine Brand-Building in Chinese Market
Marketers globally are seeing their strategies outpaced by the speed and scope of the Chinese consumer market and media. Alibaba Group and Kantar today announced at Cannes that they have joined forces...
View ArticlePeter Fonda Apologizes for Suggesting Baron Trump Should Be Put ‘in a Cage...
After near-universal condemnation, actor Peter Fonda has apologized for a tweet suggesting President Trump's 12-year-old son Baron should be put "in a cage with pedophiles." In all caps Tuesday, Fonda...
View ArticleArby’s Made the World’s Smallest and Largest OOH Ads to Announce That It Now...
When you walk into any Arby's location from here on out and order a soda, you won't be asked if Pepsi is OK when you order a Coke. The fast-food chain has officially swapped Pepsi beverages for...
View Article3 Reasons Why Audio Will Conquer Social Media
Today, most social media platforms are visual platforms. From static photos to animated GIFs, long form video, short form video, ephemeral content, live videos and also text (because you need to read...
View ArticleEngagement Once Gave Life to the Internet. Now, It’s Killing It
I'm old enough to remember the "Punch the Monkey" banners that were around in the late '90s. For those who don't, these were horizontal display ads featuring an animated monkey going back and forth,...
View ArticleSoccer Helps a 6-Year Old Migrant Make New Friends in UNICEF’s Heartwarming PSA
Getting to safety is just one challenge for some 50 million refugee and migrant children around the world. After that, they have to settle into their new lives--and face a new set of obstacles. A new...
View ArticleBurger King Russia Nixes Ad That Promises Free Whoppers to Women Impregnated...
Burger King Russia has pulled a World Cup-themed social media campaign that said it would reward women who were impregnated by soccer stars with free Whoppers--and cold hard cash. On the brand's VK--a...
View ArticleFacebook Translation Suggestions Are Now Available Throughout Messenger
Facebook revealed at its F8 annual developer conference in early May that Messenger's suggestions from M would be extended to provide translation suggestions for different languages in the social...
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