An Introvert’s Guide to Cannes
Even for the most social of attendees, the Cannes Lions International Festival of Creativity can be a nerve-jangling sensory overload. For introverts--or anyone who just get understandably overwhelmed...
View ArticleTelemundo Uses Massive World Cup Audience to Launch Rebrand
Telemundo is using the World Cup as the launching pad for a new brand campaign. During today's Mexico-Germany match, which starts at 11 a.m. ET, Telemundo will unveil the new consumer brand campaign...
View ArticleNo Tech? No Worries. How Visit Seattle Markets the City Through the People...
For a number of years, Visit Seattle's approach to marketing can be described as both unique and ambitious. Filmmaking, and leaning on a wide range of talent both in and outside the market to tell the...
View ArticleOgilvy Commits to Hiring 20 Women Into High-Level Creative Roles by End of 2020
CANNES, France--Saying that there's often much talk but little accountable action on gender balance in the creative industry, Ogilvy's global creative chief announced today the agency network will hire...
View ArticleUnilever to Crack Down on Influencers Who Buy Fake Followers and Use Bots
With Instagram's ever-changing algorithm making once-guaranteed likes, comments and follower growth feel more and more out of grasp, many influencers are turning to false methods of inflating their...
View ArticleTwitter Unveiled Its Twitter Media Website for Publishing Partners
Twitter unveiled Twitter Media, a new website aimed at enabling the social network's publishing partners to fine-tune their efforts on Twitter. After a 60 percent year-over-year increase in 2017 in...
View ArticleTrust in Social Media Platforms Is Eroding—and Brands Have a Lot to Lose
Amid a year of scandals for social media companies, public trust in social media is dropping--and people around the world are expecting brands to lead the way in making platforms better and safer for...
View ArticleYoung Adult Fiction Author Turns to Giphy for His Book Launch
Launching and promoting a book can be less Lord of the Rings and more Lord of the Flies. The landscape is competitive and cluttered, so authors are increasingly helping to market their own books and...
View ArticleMindshare North America Appoints a Chief Client Officer and Chief Instigation...
Mindshare North America, the WPP-owned global media agency network under GroupM, today announced the creation of two new C-suite positions: the revived chief client officer and chief instigation...
View ArticleAB InBev Puts Beer on the Blockchain With Summer Mobile Campaigns
AB InBev is running its first blockchain-enabeled ad campaigns, testing whether the technology helps make measurement more transparent. The six-figure campaign, which began two weeks ago, promotes five...
View ArticleHow to Optimize the Right Mix of Social Media Metrics and Drive ROI for Your...
Social media can provide marketers with incredible insight on everything from demographics and psychographic data to emotional reactions in real time, essentially serving as a real-time focus group on...
View ArticleIn a Very Catchy Rap Music Video, Diet Dr Pepper Is Telling Customers to...
Thanks to Parks and Recreation, we're living in the Treat Yourself era. And Diet Dr Pepper is capitalizing on it in a new campaign encouraging people to do just that--with a rap that you won't be able...
View ArticleLate-Night Hosts Desus and Mero Are Leaving Viceland for Showtime
Late night's most distinctive duo--and the hosts of Viceland's buzziest show--are switching cable networks. TV and podcast hosts Desus Nice (Daniel Baker) and The Kid Mero (Joel Martinez) will be...
View ArticleKid Athletes Are Anything but Fragile in This Upbeat Anthem From Nike China
To hear the team at Nike China describe it, the country's attitude towards children can be woefully coddling. But the young stars in Nike Shanghai's latest campaign, created by R/GA Shanghai, are not...
View ArticleHow Spotify Is Helping to Further Develop Cannes’ See It Be It Initiative
The See It Be It program has been a staple of the Cannes Lions festival since 2014. Each year, the Cannes Lions selects 15 or so women (usually aspiring female creative directors who have never been to...
View Article2 of Fox’s Top Creators Say They’re ‘Embarrassed’ to Work for the Same...
In its quest to hold onto its biggest creators, 20th Century Fox Television is not only dealing with uncertainty over whether it's new owner will be Comcast or Disney, but it must also contend with the...
View ArticleVerizon Campaign Helps LGBTQ People Outside Big Cities Feel Included in Pride
While Pride is celebrated in many different ways around the country, LGBTQ+ people outside major U.S. cities often feel disconnected to Pride movements for a variety of reasons. Verizon aims to help...
View ArticleFacebook Is Providing Privacy Help to Small and Midsized Businesses, Developers
Facebook Tuesday announced partnerships aimed at helping small and midsized businesses and developers build privacy into their respective services. For SMBs, the social network is teaming up with...
View ArticleOgilvy Survey Shows Trust in Traditional Media Is Continuing to Erode
Ogilvy & Mather unveiled the results of its 2018 Global Media Influence Survey at Cannes Lions yesterday, which shows that trust in traditional media outlets is continuing to decline. The fifth...
View ArticleIBM and Mediaocean Are Creating a Blockchain Ecosystem to Track Spending
IBM and Mediaocean are collaborating on a blockchain-enabled advertising network focused on making the programmatic buying process more transparent. This week, the companies are unveiling a pilot...
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