Ikea’s Big Blue Bag Is Bigger Than Ever Thanks to This Traveling Sculpture
Ikea is preparing to let Americans experience its iconic blue Frakta bag in a whole new way thanks to a 19-foot tall Big Blue Bag sculpture that will make its way across the U.S. this summer. The...
View ArticleIn Fox’s Women’s World Cup Campaign Kickoff, It’s Team USA Vs. Everyone
With less than two months until one of the biggest sporting events of the summer, Fox Sports revealed its flagship promo for the 2023 FIFA Women's World Cup. The U.S. Women's National Team is aiming...
View ArticlePutting People at the Heart of the Equation With the CEO of Sabra
On this episode of Marketing Vanguard, Sabra CEO Joey Bergstein sat down to talk about how he's navigating the transition from marketing to CEO all while putting people first. "For me, business was...
View ArticleWarner Bros. Pictures Uses Augmented Reality to Promote The Flash
Warner Bros. Pictures is letting people dress up like superheroes in augmented reality to promote the premiere of The Flash in theaters June 16. Superhero fans can download Perfect Corp.'s AR-try on...
View ArticleThe Ongoing Writers Strike Could Take Upfront Negotiations Off Script
The Writers Guild of America's strike didn't come out of the blue. Executives and creatives alike had been talking about the possibility of a work stoppage for several months before picketing began in...
View ArticleWith Workers TikToking on the Clock, Brands Rethink Employee Advocacy
On April 4, LA-based TikToker Melanie Moradi posted a Gucci unboxing video, unveiling the generous uniform set the designer brand bestows on all its new employees, herself included, to her 13,500...
View ArticleMaking the Business Case for Creativity
Upwork had an awareness problem. The freelancing platform had been around since 2013, but it didn't have wide recognition in the industry. Along came agency Alto with a creative idea based on the fact...
View ArticleAdweek’s Creative 100: 2023’s Most Innovative and Visionary Talents
Though warnings about the death of creativity are nothing new in an age of rapid technological innovation, this year the threat has felt more acute amid economic turmoil and the rise of generative AI....
View ArticleKeke Palmer Spent 20 Years Cultivating Creative Control. Now She’d Rather...
Wearing an ankle-length dress and a glossy updo while posing outside her Los Angeles home, Keke Palmer decides that intermissions are for entertainment. In the quiet moments between takes of her Adweek...
View ArticleWhat Creativity in B-to-B Marketing Looks Like Today
What makes marketing creative? Historically, when someone has invoked "creativity in marketing," they were celebrating the cleverness of an ad. But as the remit of the CMO has expanded in recent years...
View ArticleWhy We Need a New Formula for Creativity in B-to-B Advertising
B-to-b creative tends to follow a set formula: product features + disembodied voice-over + generic visuals. You know what we're talking about--stock images of professionals in gray suits sitting around...
View ArticleAdvice for Brands Working With Creators, From Creators
Last month at Adweek's Social Media Week event, we caught up with creators and brand executives to discuss the elements of a successful partnership. When it comes to a successful brand partnership with...
View ArticleTikTok Shop Is Testing Visual Search
As AI continues to shock the traditional search world, TikTok is going the visual route, testing a new tool in its Shop tab, Adweek has exclusively learned. The feature, which will allow users to take...
View ArticleYahoo Lets Advertisers Buy Based on Attention With Adelaide Tie Up
Yahoo and attention vendor Adelaide are letting advertisers buy high-attention pre-bid segments through the Yahoo demand-side platform, according to Yahoo chief revenue officer Elizabeth Herbst-Brady....
View ArticleAdweek Podcast: Creative 100 and the Countdown to Cannes Lions
It's busy times in adland. We're just one week out from the Cannes Lions International Festival of Creativity, and Adweek's annual Creative 100 list just hit newsstands. In a special two-part episode...
View ArticleLa-Z-Boy Taps Colle McVoy to Refresh the Brand for Modern Audiences
Minneapolis agency Colle McVoy has been selected by La-Z-Boy, the nearly century-old furniture company, to help lead a refresh of the iconic brand. The agency will provide strategy, design, public...
View ArticleA Prime Video Ad Tier Isn’t Imminent—But It Makes a Lot of Sense
Prime Video is one of the only remaining streaming services that remains off-limits for advertisers--but that could soon change. When it comes to streaming strategies, ad tiers are all the rage. Both...
View ArticleFast Food Brands Duel With ChatGPT-Generated Ads
Fast food chains fighting for market share through advertising is nothing new, but the rise of generative AI has opened a new front in the battle. The conflict first got heated in S?o Paulo, Brazil,...
View ArticleThere’s No Finer Recliner Than This Collaboration Chair From Sue Bird and Corona
Sue Bird is barely a year into her retirement, but she's already finding new and innovative ways to pass the time, thanks to her partnership with Corona. The four-time WNBA champion, 13-time All Star...
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