Brave Commerce Podcast: Developing Strong Retailer Relationships
In this episode of Brave Commerce, Chris Rogers, chief business officer of Instacart, joins hosts Rachel Tipogaph and Sarah Hoffstetter to talk about how Instacart has grown as a Quick Commerce...
View ArticleHow Next-Generation AI Will Make Customer Service More Customer-Friendly
A brand's approach to customer service is a make-or-break opportunity in developing lifetime customer loyalty, but the flood of inquiries inundating contact centers since the pandemic has left brands...
View ArticleBen Soffer on the Art of Engaging Your Online Community
Although he's known as "the boy with no job" on social media, that couldn't be further from the truth. Ben Soffer successfully transitioned from being an influencer marketer to becoming an influencer...
View ArticleHow Archer Built a New, Celebratory Space for Queer Men
One in five Gen Z adults identifies as LGBTQ+ according to Gallup. While reports claim there are over 1,500 dating apps and websites around the world, there has been little to no innovation in this...
View ArticleThe Martin Agency Taps a Former Netflix Exec to Lead Its Expansion Into...
The Martin Agency continues to expand its brand building offerings as it launches Martin Entertainment. The new division will look to evolve how and where brands connect with consumers through premium...
View ArticleHow Apple Built a Brand That Has Risen Above All Others
With a market cap of $2.89 trillion, Apple remains the world's most valuable company. It should come as no surprise, then, that the device, technology, entertainment and services behemoth is also a...
View ArticleRipples Through Reddit as Advertisers Weather Moderators Strike
Over the past two days, more than 8,000 Reddit communities have restricted user access, making it harder for people to view or contribute content to a particular community, while more are encouraging a...
View ArticleMargaRight or MargaWrong: Aubrey Plaza Sets the Record Straight for Cointreau
Pity the poor bartender who runs out of a key ingredient for Aubrey Plaza's margarita, with the famously acerbic actor announcing that the frosty beverage she's just been served at a swanky hotel is,...
View ArticleExclusive: Brand USA Names Indie Agency R&R Its New Media Agency of Record
Brand USA, a large tourism brand, awarded its media business to the independent media agency R&R on Dec. 15, following a review that formally began with an RFP issued Sept. 8. The business moved...
View ArticleThe Mammoth Meatball Is Heading to Cannes Lions—Hopefully
After 70 years of the Cannes Lions International Festival of Creativity, it's not always easy to find new things to see and talk about. However, heading to Cannes Lions this year--where it is heavily...
View ArticleThe Room Where It Happens: What Really Goes On in the Cannes Jury Rooms?
In a week where jury deliberations for Cannes Lions come hot on the heels of the Tony Awards, I can't help thinking that the drama of judging creative advertising would make a great number in a...
View ArticleVerizon, Snap Inc. Bring AR Mirrors to Music Festivals
As part of Verizon's 5G innovation partnership with Snap, the telecommunications company will use Snap's AR Mirrors to provide augmented reality experiences to attendees at music festivals this summer....
View ArticleBrands Can Learn About AR at The Lighthouse in London
To help brands experience the potential of technologies like augmented reality and mixed reality first-hand, immersive experience studio Pixel Artworks has launched The Lighthouse in London. The...
View ArticleGenerative AI To Face Fresh Transparency Concerns in EU Thanks to New Bill
Emerging as the first formal regulation of artificial intelligence, lawmakers in Europe signed off on a comprehensive set of rules--the EU's Artificial Intelligence Act. This groundbreaking legislation...
View ArticleGrab a Tissue to Watch This Heart-Tugging Ad For Paper Products
The first blush of infatuation in middle school, the devastating impact of a nasty fight between partners, the sweetness of a decades-long love--these and other emotional slices of life are gathered...
View ArticleAll Bets Are Off: The Guardian Bans Gambling Advertising
The Guardian and its U.S. outpost, The Guardian U.S., will no longer feature gambling advertising across any of its advertising touchpoints beginning June 15, according to senior vice president of...
View ArticleWorried About Backlash Over LGBTQ+ Marketing? Here’s Why You Shouldn’t Be
Eric Yaverbaum can still remember the pale look on his client's face. It was 1994, and Yaverbaum was handling public relations for Ikea. The Swedish home-furnishings giant had expanded to the United...
View ArticleAvoiding Diversity Theater: How Brands Can Celebrate Juneteenth Without the...
Most brands didn't know about Juneteenth until a few years ago, but their Black consumers and employees definitely did. That's why it's important that brands celebrate the moment without it feeling...
View ArticleValentino Lets Shoppers Try On Clothing in Augmented Reality
Luxury fashion brand Valentino is allowing shoppers to try on clothes in augmented reality thanks to a pilot launched with AR technology company Wanna (owned by Farfetch). Using the Wanna Wear mobile...
View Article‘Cannesxiety’ Is Real and Plenty of Nominees Have It
Cannes Lions has a lot going for it. The azure south of France location, the free-flowing ros?, the glitz and glamor, the yachts, the open access to the best and brightest in the industry and, of...
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