B-to-B Marketers Show Confidence Around AI Adoption
New research from LinkedIn reveals that more business-to-business marketing leaders worldwide are planning to use artificial intelligence as a tool to simplify content creation in the coming year....
View ArticleThese Are Rules to Live By for Weed Marketers Amid the Green Rush
It is premature to predict that a commercial for cannabis will show up in the Super Bowl--at least in the near future--but marketers in the fast-growing industry should be prepping now for a more open...
View ArticleDick’s Sporting Goods and Nike Show How Sports Change Lives
Sports have a lifelong impact--and Nike and Dick's Sporting Goods know it. The brands have now teamed up for the second phase of Dick's "Sports Change Lives" campaign, with Nike partnering on the...
View ArticleLearn About Premium Dog Food Through Augmented Reality
Pet health and wellness company Better Choice is utilizing augmented reality to promote its line of Halo Elevate dog food. The company's AR experience aims to educate shoppers about the quality of the...
View ArticleClimate Groups Prioritize Collaboration Over Disruption at This Year’s Cannes...
As the 2022 Cannes Lions International Festival of Creativity kicked off, an uninvited, award-winning former marketer bounded onto the stage. The goal of Gustav Martner, now head of creative for...
View ArticleFormer W+K Leaders Founded Opinionated. To Grow, They Tapped an Agency Vet...
In the early to mid-2000s, Wieden+Kennedy and Crispin Porter + Bogusky were kings of creative. CP+B was winning with campaigns like "Subservient Chicken" for Burger King and Mini's "Counterfeit," while...
View ArticleWith Its Frequency Tool, The Financial Times Fine-Tunes Ad Exposure
With the planned deprecation of third-party cookies in Chrome coming next year, The Financial Times is using a solution designed to help marketers replace--and potentially improve upon--one of the...
View ArticleGoogle Opens Access for Transparency Tool Amid Industry Debate on Ad-Tech Fees
Google is introducing a tool throughout its ad-tech products today that is designed to help publishers and buyers track ad-tech fees, a contentious area of programmatic where Google has not always been...
View ArticleUnpacking Unilever’s Pledge to Encourage Disabled Creators Into the Ad Industry
More than half (62%) of content creators from intersectional disabled communities are interested in working in advertising, according to Unilever. However, 90% of those working behind the camera to...
View ArticleLet’s Talk About Brand Podcast: Empowered Branding and Persuasion
Stepping into the spotlight of your own personal brand can be a very empowering activity, requiring a certain amount of fearlessness to show up as your true self, to bring your personality into it and...
View ArticleSony Enlists Creators to Help Bring Fans Closer to Spider-Man: Across the...
Sony Pictures Entertainment's Spider-Man: Across the Spider-Verse imagines an entire multiverse populated with wildly different versions of the Marvel Comics hero. To capture the film's spirit, the...
View ArticleThe Great Fail: The Downfall of Mars Hill Church
Mars Hill was a Seattle-based church led by Mark Driscoll, a beloved, endearing, powerful presence in the evangelical Christian community. Driscoll built Mars Hill into one of the fastest-growing...
View ArticleWrexham AFC Isn’t Changing Its Name, It Just Has a New Sponsor
When Ryan Reynolds Tweeted a "Wrexham United" logo on June 8, some may have speculated that the North Wales-based soccer club he co-owns with Rob McElhenney was changing its name or even merging with...
View ArticleOwens Corning Uses AR to Leave Its Mark on AIA Conference on Architecture
Composite materials company Owens Corning is utilizing augmented reality to reach attendees of the 2023 AIA Conference on Architecture in San Francisco. Created by creative agency Lafayette American,...
View ArticleCreators Will Take Over the Croisette, and CMOs’ Schedules, at Cannes Lions
When ad-tech's glossy flotilla of super yachts took over the harbor at Cannes Lions in 2015, beaches were abuzz with chatter about the ad tech vendors dominating France's annual festival of creativity....
View ArticleThe Glenlivet’s Film Exposes AI’s Outdated Views on Fathers
Scotch whisky brand The Glenlivet is set to expose the conceptions of artificial intelligence to celebrate this year's Father's Day by teaming up with comedians and their dads through a...
View ArticleThe AR Activations Coming to Governors Ball in New York From Snap and Live...
The 2023 Governors Ball Music Festival, coming to New York June 9-11, will be enhanced by an augmented reality experience created by Snap and concert promoter Live Nation. Snapchat users will be able...
View ArticleWorcester Red Sox Bring Augmented Reality to MiLB Home Games
Minor league baseball team the Worcester Red Sox (nicknamed the WooSox) partnered with Workers Credit Union, virtual and augmented reality company Link To VR and LTI Business Solutions to bring...
View ArticleDior Launches Online Makeup Consultations Utilizing AR Technology
Parfums Christian Dior is introducing a live online makeup consultation service that utilizes augmented reality technology to allow consumers to preview products virtually before making a purchase....
View ArticleHow Amp Studios Is Helping New Creators Scale Their Business
For many creators, figuring out how to navigate partnerships, content strategy and other aspects of the role can be challenging. Because of this, many creators join content houses, where someone helps...
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