The True Story Behind These Delightfully Infuriating Ads in New York City’s...
Frequent New York City subway riders might have seen these ads throughout the month of March. Created by international money transfer service TransferWise, the ads feature short limericks with a twist:...
View ArticleWeTransfer Explores Björk and Jesse Kanda’s Work in Debut of New Creative...
Musician/actress Bj?rk and director/visual artist Jesse Kanda take center stage in the first installment of a new four-part video series from cloud-based file-sharing service WeTransfer. Dubbed "Work...
View ArticleFacebook’s Ad Metrics Cleanup May Hurt Publishers, Brands in the Long Run
Facebook has a reputation crisis. Between the Cambridge Analytica scandal weakening users' already shaky trust, and Elon Musk pulling Tesla's and SpaceX's pages, the platform is grappling with a...
View ArticleHuge Promotes International President to Global CEO as Former Chief and...
Today, Interpublic Group's Huge announced the promotion of Michael Koziol to global CEO, effective immediately. The former international president replaces Aaron Shapiro, who co-founded and led the...
View ArticleWeber Shandwick Defends Its Michigan State Work Amid Reports of ‘Spying’ on...
Following reports that Michigan State University paid IPG-owned PR firm Weber Shandwick more than half a million dollars over several months to track social media activity surrounding the case of USA...
View ArticleUsers Can Now Add Timestamps to Live and Replayed Videos From Twitter and...
Twitter kept seeing tweets that directed users to specific times during live and replayed videos, so the social network responded with a new feature to make those tweets unnecessary. Skip ahead to 3:50...
View ArticleThe Great Snapchat Egg Hunt in Augmented Reality Is Under Way
The Easter Bunny came to Snapchat and brought a taste of Pokemon Go with him. Snapchat Friday introduced The Great Snapchat Egg Hunt, a Snap Map-based game that gives users until April Fool's Day--9...
View ArticleQ&A: This Agency Head of Innovation Doesn’t Think Much of Most Innovation Labs
Tom Goodwin doesn't believe in most innovation labs, especially agency innovation labs. Which is a bit of a weird point of view for the head of innovation for Zenith Media. Goodwin believes he can...
View ArticleSuperior Customer Experiences Start With These 3 Things
In 1997, I was flying out to San Jose, Calif., to attend a meeting that could transform my career. Upon arriving at the airport, I realized I had left my suitcase on the Amtrak train I'd taken earlier....
View ArticleGermany Made Some Bonkers Lotto Ads That Are Obsessed With Your Fingers
Lotto ads are a weird genre. They say as much about a culture and its dreams as they do about the agency making them. Leo Burnett Madrid's Spanish lottery ad from 2016 emphasized community over money,...
View ArticleWhat Nike’s Analytics Platform Buy Says About the Future of Brand-Consumer...
When Nike announced its acquisition of analytics platform Zodiac in March, it spoke in broad terms about its plans to build closer relationships with consumers. Nike and its agency of record declined...
View ArticleDoes Cambridge Analytica Herald the Rock-Bottom of Digital Dystopia?
Tell the truth: You're getting a bit bored of the Facebook/Cambridge Analytica story. You'd rather it was over and done with so you can stop feeling guilty or spooked (or both) every time you go on...
View ArticleBroadcast TV Needs to Utilize Big Data and Bond With Its Viewers Over Ads
Web browsers and mobile apps have been able to collect data for years--the proof is in the custom ads that pop out from the sidebars and banners, advertising everything from cheap flights to the...
View ArticleHenry Rollins and Mercedes Explore the Vulnerable Side of ‘Toughness’ in...
Warrior-poet Henry Rollins has long been known for both his tough, muscular facade and the emotionally complex creative soul within. Discovering fame as punk band Black Flag's frontman, Rollins has...
View ArticleHow to Avoid ‘Fake News’ Claims in Your Social Marketing
Many debates have been sparked about the effect of fake news on the 2016 U.S. election. While not every American voter was exposed to fake news, the misleading posts certainly made an impact. Political...
View ArticleBrands Need to Join the 21st Century and Tap Into Radio Advertising
If you put a bunch of advertisers in a room and asked them what they thought of traditional radio, they'd probably say it's "old school," "difficult to buy" and/or "on its way out." Although it is true...
View ArticleWPP’s Kinetic Introduces New Leadership Team as CEO Exits
WPP out-of-home (OOH) and experiential-focused agency Kinetic North America is reshaping its leadership team. With CEO David Krupp leaving at the end of the month to pursue an unspecified new role,...
View ArticleWhy Lucy Liu Is Helping LifeWTR Bring Art Back to Schools
If there had been no art classes at Stuyvesant High School, Lucy Liu might never have become the first female Dr. Watson on CBS's Sherlock Holmes drama, Elementary. She might never have been an actor...
View ArticleDo You Live in a Town Called Titz? It Could Be One of Pornhub’s ‘Premium Places’
Yes, there is a place named Dildo. And Rectum. And Cumming. Residents of those towns might be feeling especially lucky today thanks to a new stunt from the always-friendly folks at Pornhub. The world's...
View ArticleAfter Roseanne’s Huge Return, ABC Quickly Renews for Next Season
Less than 48 hours after Roseanne returned to enormous ratings, ABC has already picked up the revival for another season. On Tuesday, the hour-long return of Roseanne in its former 8 p.m. time slot was...
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