3 Rules for Speaking With Consumers on Social Media, Not at Them
We know that conversation is a lost art. And regardless of whether consumers' attention spans are in fact shorter than that of a goldfish, we know they are pretty damn short. Consumers use a variety of...
View ArticleIt’s Time to Break the Negative Stigma Around Vulnerability
Given its antiquated meaning, being vulnerable is seen as a sign of weakness. And yet, as I've worked closely with female brands through the past year, I've found myself being inspired by their...
View ArticleThe Facebook Community Boost Tour Kicked Off in St. Louis
The first Facebook Community Boost event kicked off in St. Louis Monday, and the social network announced eight more upcoming stops on the tour. Facebook Community Boost was unveiled last November as a...
View ArticleHeineken Says It ‘Missed the Mark’ With Ad That Chance the Rapper Called Racist
Heineken USA has pulled a Publicis campaign themed "Sometimes, lighter is better" off its social channels after Chance the Rapper criticized one spot in the series as racist. The campaign featured four...
View ArticleWhy TGI Fridays Thinks of Itself as ‘a Technology Company That Sells Beer and...
Sherif Mityas, the chief experience officer of TGI Fridays, says technology is doing a lot for the casual dining chain. But one thing it won't do: replace the restaurant's world-renowned bartenders. We...
View ArticleSpark Foundry Promotes 30-Year Publicis Groupe Vet to Global President Role
Today, Spark Foundry elevated Chris Boothe to the role of global president. Boothe will continue to serve as Spark Foundry USA CEO in addition to his new responsibilities as global president. In the...
View ArticleAdobe Analytics’ New Project Brings Together the Online and Offline Retail...
Retailers are continually questioning whether their websites are working effectively throughout the sales cycle. Now, Adobe Analytics believes it can answer those questions. Experience Analytics, which...
View Article84 Sculptures of Men Stand on the Edge of Buildings in This Haunting...
To combat male suicide, a nonprofit has put 84 humanoid sculptures on top of a skyscraper and other building in London--the same number of men who take their own lives every week in the U.K. The...
View ArticleThe Number of OTT-Only U.S. Homes Has Tripled Over the Last 5 Years
Millions of U.S. households are cutting the cord and switching to over-the-top (OTT) devices, but the number is still less than one-sixth of all households with cable and satellite subscriptions,...
View ArticleKris Bryant Crashes a Fantasy Draft as a Pizza Delivery Guy in Latest Prank...
Kris Bryant's such a screwball! In his latest pitch for Red Bull, the Chicago Cubs star and 2016 National League MVP pranks a fantasy baseball draft by showing up disguised as a pizza delivery guy....
View ArticleWant to Intern at Havas New York? Go Ahead and Text the CCO Directly
Harry Bernstein's phone will soon be buzzing like crazy. That's because the Havas New York chief creative officer is brazenly pasting the number on ads in New York City and on 14 college campuses...
View ArticleSocial Media Is Not a Customer Experience Solution
We've all been there, both in-store or on the phone, where the customer experience is so poor that you want to end your relationship with the brand instantaneously--right then and there. How many times...
View ArticleDunkin’ Donuts Trots Out Branded Running Shoes in Honor of the Boston Marathon
"America runs on Dunkin'" may be a decade-old hyperbolic slogan, but it's about to become quite literal--for a few thousand people, anyway. Dunkin' Donuts has joined the fray of brands branching out...
View ArticleBud Light Consolidates $279 Million Social Media and Creative Account with...
AB InBev is consolidating social media and creative duties for its top-selling Bud Light brand with Wieden+Kennedy. The agency's New York office has handled creative for Bud Light since July of 2015,...
View ArticleLinkedIn Is Making In-Feed Video Ads Available to All Companies Soon
LinkedIn began beta-testing video for sponsored content last October, and the professional network is making it available to all businesses over the next few weeks. More than 700 advertisers...
View ArticleTwitter Punches Its Opening Day Ticket
The first pitches of the 2018 Major League Baseball season will be thrown Thursday, and Twitter is all set for Opening Day. The social network and the league teamed up on hashtag-triggered emojis for...
View ArticleMessenger Is Facebook’s Real Value to Brands
Customer expectations matured in 2017; no longer was social customer service just about response times and a friendly tone of voice. 2017 saw "effortless service" set the tone for what consumers deemed...
View ArticlePublicis Media Launches Global Commerce Practice
Publicis Media announced today the launch of a global commerce practice encompassing commerce strategy, media and marketplace investment, content and merchandising. According to a press release, the...
View ArticleLinkedIn: Here’s How to Stop Non-Connections From Following You
Did you know LinkedIn allows you to prevent strangers from following you and seeing your public updates? Our guide will show you how this is done. Note: These screenshots were captured in the LinkedIn...
View ArticleHow My Time in the Army Helped Hone My Creative Approach
My leadership philosophy came from a rather unexpected source, one that is not traditionally associated with innovation and creative thinking: the military. In 2001, I did something I never anticipated...
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