Adweek’s Spectacular Once-in-a-Lifetime Subscription Sale Extravaganza
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View Article(Not Quite) April Fools’! Brand Pranks Are Out in Full Force Already
The awesome thing about April Fools' Day in the digital age is that you're less likely to worry about finding tacks scattered on your favorite chair or some buffoon whipping out a whoopie cushion. The...
View ArticleAdobe’s CMO on Her Marketing Career, Life in Silicon Valley and What’s Next
Like many college graduates, Adobe's CMO, Ann Lewnes, graduated, did an internship but couldn't find a job. So, she moved to California and 30 years later, she's now a top executive at Adobe, where at...
View ArticleSnapchat Takes a Jab at Instagram and Calls Itself a ‘Camera’ in First TV...
Snapchat has an awareness problem. While just about everyone under the age of 25 has most likely downloaded the app and uses it regularly, the vast majority of adults don't understand Snapchat's...
View ArticleCan Retailers Solve America’s Long-Running Healthcare Problem?
Walmart is reportedly in talks to acquire insurance company Humana. In an email, Walmart vice president of global corporate communications Greg Hitt said, "As you know, we do not comment on rumors and...
View ArticleMDC Partners Takes Majority Stake in Portland Indie Shop Instrument
MDC Partners announced today it has taken a 51 percent majority stake in Portland, Ore., independent digital agency Instrument for an undisclosed sum. It's the holding company's first 2018 acquisition...
View ArticleOneMain Financial Brings Loans Down to Earth in Its First Brand Campaign
Taking its marketing cue from insurance brands like Geico, Progressive and Allstate, OneMain Financial is looking to make the not-so-interesting topic of personal lending a little more personable in...
View ArticleThe Digital Gold Rush: How Social Media Fuels the Economy
It is no secret that social media has, and continues, to redefine the global landscape. Social media has often been looked at as a platform for communication and engagement between users, but it is...
View ArticleKrispy Kreme Has Finally Created a Simpsons-Inspired D’ohnut
Homer Simpson is practically synonymous with doughnuts--and now Krispy Kreme is finally honoring that 29-year legacy by teaming up with the creators of The Simpsons to launch a pastry in his honor....
View Article4 Ways B2B Marketers Should Be Using Mobile Video
More than half of all digital video consumption occurred on smartphones last year, and, per NPD Group, streaming video takes up a whopping 83 percent of total mobile data consumed. This sea change in...
View ArticleCambridge Analytica and the Repercussions for GDPR
Anybody with even a passing interest in the news has to be aware of the recent revelations involving Facebook and a certain analytics firm with the name of a prestigious university in its title. The...
View ArticleKnowledge Ages Quickly, as Shown by This Ad That Grew Mold on a Classic...
There's still much to be learned from books written by the great minds of advertising's golden age, but it's hard to deny that almost any advice printed to the page quickly becomes dated in today's...
View ArticleYouTube Introduced TrueView for Reach Ads
YouTube Monday announced that brands can now buy its TrueView ads and optimize them for reach. Product managers for video ads Ali Miller and Khushbu Rathi revealed in a blog post that 87 percent of...
View ArticleApril Fools’ the Day After: Our Roundup of Every Brand Stunt You Missed the...
Missed the pre-April Fools' roundup? Recover from your Peeps hangover with another round of pranks. Lego Why does this not exist?! Lego presents the VacuSort, a vacuum that will both swallow your...
View ArticleParents, Stop With the Naked Kid Pics on Instagram, Urges Child Safety Campaign
When my first child was born, my wife and I agreed we would not share any photos of the kid online without the express written consent of the other parent. I broke that agreement within the first 10...
View Article3 Video Trends Shaping the Future of Digital Media
Evergreen content will always be an important part of content marketing. However, relying too heavily on evergreen to drive engagement is not going to be the most effective strategy for marketers going...
View Article3 Ways Businesses Can Use Big Data Responsibly
When Dolly the sheep became the first mammal to be successfully cloned, it sparked a huge discussion. While many marveled at the incredible breakthrough, the scientific feat raised a very important...
View ArticleThe Intros to Friends, Fresh Prince and More Are Reborn as 8-Bit Animations...
If you thought Charlie Sheen was a blockhead on Two and a Half Men, just wait until you see his pixelated persona in Warner Bros. TV' 8-bit re-imagining of the sitcom's opening sequence. The clip,...
View ArticleHow an Acronym You’ve Probably Never Heard of Will Change TV Advertising Forever
For years, brands have salivated over the prospect of fusing the best aspects of digital marketing with the tried-and-true canvas of linear television. Unfortunately, a lack of addressable inventory...
View ArticleWhy Other Advertisements Are the New Brand-Safety Worry
In March, some Snapchat users were appalled to see an ad for the game "Would You Rather" that asked users if they would rather slap Rihanna or punch Chris Brown. The ad--which referred to a 2009...
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