Advertisers Are More Concerned Than Ever About Brand Safety, According to New...
Some advertisers are unsatisfied with the way social media platforms have addressed brand safety concerns, and they are more concerned than ever about their advertisements appearing in brand-safe...
View ArticleMuch of What You Thought You Knew About Gen Z’s Shopping Habits Is Probably...
For retailers who've been racking their brains in recent years over how to target millennials, here's a bit of unsettling news: Gen Z is coming right on their heels. Not only that but, the prevailing...
View ArticleCreative Behind Carl’s Jr.’s Famously Risqué Spots Launches New Agency, and...
In the not-so-distant past, Carl's Jr.'s marketing efforts were best known for one theme: scantily clad women eating greasy burgers. That's no longer the case. About a year ago, the chain made a hard...
View ArticleConnected TV Impressions Skyrocketed Last Year, as Data-Driven Video...
More advertisers are running video campaigns fueled by data, and connected TV impressions continue to surge, according to a new study from online video marketing platform Innovid. The annual global...
View ArticleLinkedIn Is Adding Information on the Commute to Its Job Listings
That job opportunity piqued your interest, but how is the commute? LinkedIn can now answer that. The professional network Thursday began adding a See Your Commute module to job listings, with senior...
View ArticleCountry Time Says It’ll Cover Legal Fees for Kids Whose Lemonade Stands Get...
Country Time Lemonade has a mission this summer: Helping young entrepreneurs who get tangled in red tape by overzealous local governments and grinches. Seizing on news stories about kids' lemonade...
View ArticleSamantha Bee’s Full Frontal Returns With Another Apology—and Fewer Advertisers
One week after Samantha Bee sparked a national backlash by calling Ivanka Trump a "feckless cunt" on her weekly TBS late-night show Full Frontal, the series returned Wednesday night, with another...
View ArticleWhy Music Video Hosting Service Vevo Is Joining Mediaocean’s Spectra Platform
Some of the biggest celebrities in the world resonate just as much in the Midwest as they do in the big cities. In order to be a "clearcut, go-to buy," for local brands and advertisers, music video and...
View ArticleCan Omnichannel Marketing Exist in a World of Walled Gardens?
The advertising and marketing industries are currently facing two seemingly contradictory problems. First, there's the confusion of "too many," the result of a vendor ecosystem that has grown at an...
View ArticleCoke Created a Sweet Message of Solidarity for Muslims Fasting During Ramadan
Advertisers may be known for jumping on just about every major holiday, but Ramadan has traditionally been an exception--likely because, as a month dedicated to fasting and self-denial, it represents...
View ArticleMicrosoft’s Cortana and Amazon’s Alexa Are Now Working Together
Last month, at Microsoft's annual Build Developer Conference, the company showed off what happens when two voice assistants--its own Cortana and Amazon's Alexa--talk to one another. Cortana exec Megan...
View ArticleLush UK Is Taking Flak for Calling Out Police Officers in Its Latest #SpyCops...
"I love you. You know that, right?" If TV's taught us anything, it's this: Never trust anyone who says that. The U.K. arm of vegan cosmetics brand Lush has had a riotous few days. It started Friday,...
View ArticleBehind Facebook’s Ambitious Plan to Train 1 Million U.S. Small Business...
Facebook Friday announced a goal of training 1 million small business owners in the U.S. on digital skills by 2020. Director of business education Amy Brooks revealed in a Newsroom post that a study by...
View ArticleChef, Storyteller and TV Icon Anthony Bourdain Has Died at 61
Anthony Bourdain, a masterful storyteller who dealt with mental health issues but still pushed through to become an acclaimed chef, writer and host of numerous travel shows, has died at age 61. He...
View ArticleKnow Your Customers and Protect Their Data
Concerns about data privacy have certainly escalated following the news of Facebook and Cambridge Analytica's misuse, but despite the lively and well-deserved public debate, customer-facing businesses...
View ArticleHere’s How Much It Costs to Advertise in This Year’s NBA Finals
If you're a sports fan, you're probably aware that Kevin Durant had an extraordinary performance Wednesday night in leading the Golden State Warriors to an impressive victory over the LeBron James-led...
View ArticleFacebook Is Sprucing Up Its Government and Politics Portal for the Midterm...
The midterm elections in the U.S. are just around the corner, and Facebook is taking steps to ensure that governments, candidates for office and advocacy groups have everything they need to reach...
View ArticleYouTube: Here’s How to Make Your Saved Playlists Private
By default, YouTube lets users view the playlists you've saved on your profile. However, did you know you have the option to hide your saved playlists from other users? Our guide will show you how this...
View ArticleRyan Reynolds Gets Roasted by His Even Snarkier ‘Twin Brother’ to Promote His...
It's been a big year for Ryan Reynolds, mostly thanks to Deadpool 2 being a massive box office hit to the tune of $600 million. But he also bought a stake in Aviation Gin, and now he's ready to start...
View ArticleBudweiser Campaign Champions Epic Underdog Vegas Golden Knights
A new spot by Budweiser is a heartwarming reminder you don't have to take home the trophy to be a winner. Now that the NHL season has drawn to a close, Budweiser is raising a glass to the Vegas Golden...
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