Household Items Became Art Installations in This Instagram-Friendly Campaign...
A sprawling collection of mirrors meticulously arranged in the desert can make for some pretty striking reflections--and good Instagram fodder. That's the kind of thinking behind a fun recent campaign...
View ArticleMeet the Heart Behind Lush’s Ethical Campaigns
Brandi Halls wanted to be a vet when she first saw Free Willy at age 12. Two decades later, she's held onto her dream of dedicating herself to animals--albeit in a less conventional way. Now the...
View ArticleHow Pop-Up Shops Are Evolving as Ecommerce Brands Expand Their Footprints
Banking on Instagrammable moments and first-party data, digitally native companies are testing pop-up stores from New York to Los Angeles in the hope of growing their brands and converting their online...
View ArticleThis Agency Makes Disruption a Priority for Every Campaign
At creative activation and content marketing agency Kamp Grizzly--which has offices in New York and Portland, Ore.--disruption is part of every creative brief. "A lot of what we're focused on these...
View ArticleDid Facebook’s Data-Sharing Deals With Mobile Device-Makers Go Too Far?
Facebook reached data-sharing partnerships over the past decade with at least 60 device-makers--including Apple, Samsung, Microsoft, BlackBerry and Amazon--but according to a New York Times report,...
View ArticleThe One Club and MullenLowe Help Young Anti-Gun Violence Activists to Become...
Inspired by the rising wave of student activism around gun reform, MullenLowe, in partnership with The One Club for Creativity, created a platform to ensure the voices of this new generation are heard...
View ArticleCannes Lions Names Spotify Its First Media Brand of the Year
Change is coming at Cannes Lions. This year, the festival is switching up its longstanding Media Person of the Year award, and naming a Media Brand of the Year instead. Cannes Lions announced today...
View ArticleA Pizza Marathon, Instagram Museums, #WakandaForever Can Teach Us About Human...
Which would you rather buy: a whirlwind trip to Paris, or a shopping spree at Saks? A night out with friends, or a new pair of shoes? A connection, or a couch? Since 2014, spending on events and...
View ArticleMiss America Says Goodbye to Bikinis, Hires Y&R for Rebranding
Miss America is repositioning its brand to align with sweeping cultural changes, calling into question the nature of its long history. As such the brand has appointed Y&R as agency of record for a...
View ArticleTwitter Folded Its Live Video Team Into Its Content Partnerships Group
Twitter's commitment to live video is undeniable, but the social network will be taking a different approach in terms of the executives who handle it. Todd Spangler of Variety reported that Twitter's...
View ArticleJWT Is Helping Bongiovi Acoustic Labs Bridge the Worlds of Music and Medicine
With the help of J. Walter Thompson, Bongiovi Acoustic Labs shows us how music can be used to improve healthcare for people around the world. Using its patented audio technology and algorithm (called...
View ArticleMatt Murray to Replace Gerard Baker as The Wall Street Journal’s EIC
After more than five years in the position, Gerard Baker is out as editor-in-chief of The Wall Street Journal and Dow Jones Newswires, the company announced Tuesday. He will be replaced by Matt Murray,...
View ArticleHeineken USA Makes Beer Industry History, Naming Maggie Timoney as Its New CEO
Heineken USA today announced the appointment of its first female CEO. Maggie Timoney will succeed Ronald den Elzen, who will be relocating to the brand's Netherlands headquarters. Timoney's appointment...
View ArticleAbry Partners Acquires Screenvision Media for $380 Million
With an eye towards transforming the cinema media business beyond advertising to include adjacent experiential, gaming and commerce business lines, Screenvision Media--a national leader in cinema media...
View ArticleGiant Spoon Promotes Media Powerhouse Laura Correnti to Partner
Giant Spoon, a full-service and strategy-led agency, announced today it has named Laura Correnti its first partner. Some in the industry probably recognize Correnti as the co-host of the bi-weekly...
View ArticleBerlin Cameron Welcomes Industry Veteran as Managing Director
WPP agency Berlin Cameron hired industry veteran Karen Flanagan as managing director. In the role, Flanagan will be tasked with driving agency solutions for current and prospective clients and serve as...
View ArticleHow an Entertainment Manager at Lyft Finds and Manages Partnerships With...
When hip-hop artist Cardi B climbed to the top of the Billboard charts in September of last year, Lyft let users turn the cars in the app into her face and nails. The stunt was the company's first...
View ArticleHow to Use Social Media to Boost Your Company’s Other Marketing Efforts
While social media is a solid path for expanding and deepening brand awareness, it's unlikely to be your company's only marketing strategy. Other avenues--from content marketing to corporate events to...
View ArticleApple Moves to Block Trackers in Safari as It Reportedly Mulls an Advertising...
Apple wasn't shy about bashing Facebook on Monday as the Cupertino giant announced more restrictions on ad tracking tools in its latest version of Safari. But less commented upon at the company's...
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