Postmates Creates New School Lunches to Celebrate Once-Ridiculed AAPI Cuisine
It is often said that food has the power to bring communities together, but for Asian American and Pacific Islander (AAPI) people in the U.S., xenophobic attitudes can turn meals into a source of...
View ArticleOatly Offers Free Ad Space to Dairy Companies–On One Condition
The conflict between the dairy industry and plant-based brands heated up this year when the Food and Drug Administration ruled that the latter could call themselves milk. Following that decision,...
View ArticleCracking the Code to Breaking the Internet With Hot Sauce
Over the last decade, you might have witnessed amazing blogs and social accounts go from talking about their favorite fashion or foods to running their own businesses. When friends Nick Ajluni and Nick...
View ArticleWarner Bros. Discovery Ignores Writers Strike During Earnings Call
As the Writers Guild of America strike enters its fourth day and dominates media headlines, news of the event was conspicuously absent from Warner Bros. Discovery's first quarter earnings call this...
View ArticleANA Study Shows What Capabilities Brands Are Investing In for Their In-House...
In-house agencies are not a nascent trend anymore, according to a new study from the Association of National Advertisers (ANA), in which 82% of ANA member respondents said their company has an in-house...
View ArticleThe Most Memorable Moments From the 2023 NewFronts
This year's IAB NewFronts has finally come to a close, capping off a week of new tech and video announcements, high-profile concerts and even Conan O'Brien. Adweek was on the ground for all the biggest...
View Article3D Apartment Uses AR to Help People Decorate and Find Apartments
3D Apartment aims to take some of the pain out of apartment hunting and interior decorating by using VR and AR technology to help people find homes and decor. The 3D Apartment platform lets home...
View ArticlePetSmart Charities Enlists Dana Carvey as King Charles to Boost Pet Adoptions
King Charles III has a message for Americans, and it has nothing to do with global relations: Don't buy designer dogs, he says, even if they are as adorable and regal as the Cavalier King Charles...
View ArticleCoach Uses AR to Highlight New Tabby Bag Collection
Luxury fashion brand Coach is using augmented reality to promote its new Tabby Bag collection. Coach partnered with AR fashion try-on company Zero10 to bring the company's AR Mirror and AR Storefront...
View ArticleHow Morgan Stanley’s Sandra Richards Supports Student Athletes and Pro Sports
As name, image, likeness (NIL) deals and financial education become increasingly important in the world of college and professional sports, the team at Morgan Stanley has been on the ground since the...
View ArticleLinda Yaccarino Exits NBCUniversal, Mark Marshall Named Interim Ad Sales Chief
UPDATE: Yaccarino's appointment as Twitter CEO was made official on Friday afternoon. PREVIOUSLY: Hours before Linda Yaccarino was named Twitter CEO, her time at NBCUniversal has officially ended. The...
View ArticleDisney Advertising Sets DEI-Centric Branded Content Partners Ahead of Upfront
Disney is bringing more inclusivity to upfront week. Ahead of the company's upfront presentation next Tuesday, Disney Advertising has signed branded content development agreements with diverse-owned...
View ArticleUnderscore Talent Is Helping Build the Future of the Creator Economy
So what's next after a viral video? How does a creator turn their content into a business or jump-start their career? These questions are usually guided by a person's talent agency like Underscore...
View ArticleVisit Finland’s Happiness Masterclass Drives 150,000 Entries
For six years in a row, Finland has been named as the world's happiest country. Now, as part of an initiative to drive tourism, the country's tourism bureau has been offering people the chance to be...
View ArticleView a Royal Portrait of King Charles in AR for a Limited Time
Augmented reality was part of King Charles' coronation celebration thanks to an experience launched by technology and marketing services company DEPT in partnership with BBC's Children in Need and the...
View ArticleNBC’s Strike-Protected Fall Lineup Includes 3 New Series
Writers strike? What writers strike? On Friday, NBC unveiled its fall lineup, including several new series, Tuesday night comedies and lots of football. And the broadcaster is adamant that its fall...
View ArticleEIBWC Podcast: How to Monetize Fandoms
What do zombies, K-pop and gaming have in common? Well, if you're Ned Sherman, chief business affairs and legal officer at Skybound Entertainment (the home of The Walking Dead) and a partner in Goal...
View ArticleLet’s Talk About Brand Podcast: The Evolution of Brand Experience
Today. we are taking a nice little journey through time as we talk about how brands have leveraged on online presence from Web1 through Web3. In this week's episode, Benoit Vatere, CEO and founder of...
View ArticleThe Great Fail: How Silicon Valley Bank Went From Boom to Bust
The Great Fail kicks off Season 3 with one of the biggest failures of 2023 so far, as we watched one of the nation's largest banks unravel. Once a rising star in the tech industry, Silicon Valley Bank...
View ArticleMcDonald’s Creates Product Placement Hunt in Movie Scenes
Movie product placement is being taken to a new level by McDonald's with a campaign that will reward viewers each time they see the brand onscreen. Described as a "reversed product placement campaign"...
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