Despite Initial Negativity, Zion Williamson’s Blown-Out Shoe Actually...
On Feb. 20, 18-year-old basketball phenom Zion Williamson blew out his Nike PG 2.5 shoes during Duke's game against UNC, sending him off the court with a knee injury. This single broken shoe may have...
View ArticleJussie Smollett Won’t Appear in This Season’s Final 2 Empire Episodes...
Empire actor Jussie Smollett has been removed from Empire's final two episodes of the season. The news comes one day after his arrest, following Chicago police claims that he staged the assault he...
View ArticleNike Is Using Instagram’s IGTV to Share the Stories of Four Female Athletes
Nike and its longtime content agency, Conscious Minds, unveiled the Fight for Your Dream campaign, marking their next series of documentary-style athlete profiles on IGTV, Instagram's long-form content...
View ArticlePeople of Color Need to Be Given a Chance to Succeed in Adland Rather Than...
It's been an interesting 25-plus years as a black man in Adland, a journey that's taken me around the world and brought me both to the agency- and client-sides of the business. I suppose I could sum up...
View ArticleThese 3 Challenger Brands Have a Bigger Purpose Than Just Profits and Growth
In today's advertising and marketing landscape, there's no shortage of brands taking a stand for something bigger than the bottom line. For some, like Patagonia or Nike, those messages become iconic...
View ArticlePlexo Capital Partner Lo Toney on Why VCs Shouldn’t Treat CPG Brands Like...
As retail disruption increasingly pushes the consumer-packaged goods industry into direct-to-consumer and ecommerce channels, new brands in the space are looking more and more like tech startups....
View ArticleThis NYC Pop-Up Arcade Lets Visitors Experience Firsthand the Future of...
Some of the most compelling new story formats like virtual reality and immersive theater aren't always the most easily accessible. They're expensive, they require a lot of space, or they're complicated...
View ArticleBMF Co-Owner Sues Agency for Allegedly Demoting Her After Learning She Was...
An executive vice president and would-be head of sales for experiential agency BMF sued her employer this week, alleging its leadership violated several employment laws by demoting her and cutting her...
View ArticleCan YouTube Ever Be Completely Safe for Advertisers?
This week's YouTube brand-safety "furor" came to you via the comments section. And now not even seemingly innocent content on the platform is 100 percent safe for advertisers. This week again...
View ArticleTennessee, Montana to Enact Comprehensive Consumer Privacy Bills
The trend of state-level privacy laws is gaining momentum in the U.S. as Montana and Tennessee became the latest to pass comprehensive legislation. Both bills cleared their state legislatures in April...
View ArticleAdweek Podcast: Live From SXSW 2023!
In this special episode, we flashback to March where sustainability editor Kathryn Lundstrom and digital editor Colin Daniels recorded a very special episode of the podcast live from South by...
View ArticleToday’s Churn Is Not Yesterday’s Churn
At Philo, we've observed an intriguing trend: It's not unusual for a quarter of our daily subscription activations to come from customers who have subscribed to our service before. This phenomenon...
View ArticlePrime Video Comes to Freevee While Fire TV Gets FAST at NewFronts
As streaming has become a well-established presence in U.S. households, Amazon has a new statistic it wants to share this NewFronts. The company said that Prime Video has become the most-subscribed-to...
View ArticleUnilever Welcomes Regulators’ Ongoing Greenwashing Crackdown
In August 2022, an ad for Unilever's Persil brand was banned by the U.K.'s advertising watchdog, the ASA, for claiming the detergent was "kinder to the planet." Part of its longstanding "Dirt Is Good"...
View ArticleWhy Diversity and Inclusivity Matter to the New Consumer
Companies are beginning to realize the importance of equity and inclusion when marketing to consumers. Designing for everyone has become a priority. On March 30, Adweek examined the impacts of...
View ArticleThe Speed of Culture Podcast: All Things Beauty All in One Place
Ulta Beauty has established itself as America's premier beauty destination, offering customers an unparalleled selection of over 25,000 products from 500+ brands. From cosmetics to fragrances and...
View ArticleOatly and Minor League Baseball are ‘Down to Clown’ in Unique Partnership
There's no halftime in baseball, and fans have to wait until the seventh inning stretch to be part of the entertainment by serenading the crowd with their rendition of "Take Me Out to the Ballgame."...
View ArticleVital Farms Chooses Gut Miami as New AOR and Moves on From Preacher
Vital Farms stands out among egg producers by its concept of "conscious capitalism," which benefits all involved in the farming process, from the farmers to the consumers and even the animals. The...
View ArticleSamsung Ads Reveals First Conan O’Brien FAST Channel, Panel Data and More
Samsung Ads is strictly Team Coco. At its Tuesday morning IAB NewFronts presentation in New York, Samsung Electronics' advertising arm revealed several new, performance-focused solutions as well as...
View ArticleWNBA’s Arike Ogunbowale on Creating Authentic Brand Partnerships
Star Dallas Wings guard Arike Ogunbowale captured the nation's attention with two electrifying buzzer beaters in the 2018 NCAA Final Four--including one to win the championship. In this episode of...
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