YouTube: Here’s How to Add Stickers to a Stories Post
YouTube recently expanded the availability of its Stories feature to eligible creators with more than 10,000 subscribers. YouTube Stories lets content creators share photos and videos on their channels...
View ArticleFilm Marketers Need to Stop Wasting Time and Money Advertising to People Who...
When it comes to the movie box office, bright spots like Ralph Breaks the Internet, Creed II and A Star Is Born are lifting the spirits and fortunes of Hollywood studios. It is much-needed good news as...
View ArticleHow Online Reviews Can Foster a Deeper Connection Between Brands and Consumers
Influencers and anything social media are the words du jour in brand building. Brands are clamoring to create branded connections via tactics like Instagrammable moments or encouraging their users to...
View ArticleBud Light Brings Its Love of Music and Sports Together With a Super Bowl...
Bud Light is known for making a big splash during the Super Bowl, debuting many memorable ads over the years, including its 2018 spot featuring the Bud Knight and the "Dilly Dilly" universe. While the...
View ArticleHow FCB Continued Burger King’s Epic Trolling Legacy With a 1-Cent Whopper Deal
To the layperson, it may seem relatively easy to put together an app that includes geotargeting. Of course, there's much more to it than merely adding location services to the technology, and FCB's...
View ArticleOn the Adweek Podcast: The Best Ads of the Year
It's hard to believe, but 2018 is coming to an end. So many great ads were released this year, it's hard to keep track of them all. Remember those hilarious Tide ads that kept popping up during the...
View ArticleA School Shooting Is Shown From the Last Perspective You’d Expect in New...
In its mission to raise awareness of the warning signs of school shootings, Sandy Hook Promise, formed in the heartbreaking aftermath of 2012's mass murder of children in Newtown, Conn., has created...
View ArticleTourism Australia Sends $50 Million Global Account to M&C Saatchi
Tourism Australia has named M&C Saatchi as its global agency of record. The contract runs for three years, with an option to extend the assignment for two periods of 12 months. M&C Saatchi New...
View ArticleBarnes & Noble Promotes Booksellers Over Algorithms to Get Shoppers In Stores
Sometimes shopping online for holiday gifts seems like the easy way out, but when looking for something really special and personal, Barnes & Noble believes going to the store is essential to...
View ArticleBird Creates a Car-less Society and Blissful Escape From Traffic in Animated...
Bird, the electric scooter company whose two-wheeled vehicles are becoming an increasing presence across American cities like San Jose, Nashville and Austin, decided to go the animation route for its...
View ArticleHow WPP’s Essence Uses Machine Learning to Improve Media Buying Results
WPP is poised to announce a seismic overhaul to its organizational operations, according to reports, with some sources suggesting a systematic change to its approach to media planning and buying is in...
View ArticleCar Shoppers Can Customize an Acura 2019 ILX Via Instagram Stories
Acura is certainly not the first automaker to enable potential car buyers to customize their vehicles online, but it is the first to do so via Instagram Stories. Visitors to Acura's Instagram account...
View ArticleInstagram: Here’s How to Add Alternative Text to a Photo
Instagram recently introduced the ability for users to add custom alternative text to their photos for visually impaired people who use screen readers. Our guide will show you how to add custom...
View ArticleFacebook Group Stories Are Now Available Globally
Facebook rolled out its group Stories feature globally and added what it called "lightweight reactions" to the feature. The social network announced in November 2017 that Stories were being extended to...
View Article4 Cyber Week Trends That Will Influence Consumer’s Choices This Holiday Season
As predicted, Cyber Week 2018 delivered good news for retailers. The period between Thanksgiving and Cyber Monday brought increased sales across the industry, fueling a promising start to holiday...
View ArticleWhat Marketers Can Learn From Burger King’s Geo-Conquesting Strategy Against...
History has given us many storied accounts of competition: Coca-Cola versus Pepsi; Apple versus Microsoft; Marvel versus DC; Starbucks versus Dunkin. The ferocity of rivalry competition has propelled...
View ArticleClorox Announces Several Staff Changes, Including a New CMO
Change is coming for Clorox. Today, the company announced three promotions, two of which will shake up its marketing department. The first and most notable is the promotion of Eric Reynolds--who has...
View ArticleNetflix’s Teen Rom-Coms Are Its Most-Rewatched Original Content
It was the spin from the back pocket that shook a generation of binge-watchers. Of course, we're talking about Noah Centineo's (reportedly ad-lib) flirtatious maneuver in Netflix's To All the Boys I've...
View ArticleThis Dutch Supermarket Tackles a Tricky Subject—a Family Member’s Death—in an...
Before the big reveal, some viewers might get a sixth sense about where this 90-second holiday ad is heading. Last year around this time, J. Walter Thompson and Plus Supermarkets in the Netherlands...
View ArticleFacebook IQ Analyzed Rising Topics and Trends in 2018 and It Sees a Green 2019
Blue is Facebook's primary color, but people on the social network are thinking green for 2019, according to The 2019 Topics and Trends Report from Facebook IQ, the social network's research arm....
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