Facebook Gaming’s Level Up Program Is Now Live in 30 Countries
Facebook Gaming's Level Up program has expanded to support video game content creators in 30 countries. The program, which debuted in June, was designed to help video game livestreamers grow their...
View Article4 Ways Blockchain Can Address Some of Marketing’s Biggest Challenges
Despite widespread public interest in blockchain applications and a significant rise in the number of blockchain startups, the technology has yet to make a dramatic impact on the advertising industry....
View ArticleAccenture Among Final Bidders to Acquire MDC Partners Network
International global management consultancy Accenture is reportedly among a small group of bidders seeking to acquire ad agency network MDC Partners and its 50-plus properties around the world. Those...
View ArticleGannett Is Using Deep Learning to Determine Why Certain Ad Designs Work
Gannett is turning to a form of artificial intelligence to design better online ads. The USA Today publisher recently rolled out a new internal platform that uses deep learning and computer vision to...
View ArticleGannett CEO Robert J. Dickey to Retire Next Year
After more than 25 years at Gannett, president and CEO Robert J. Dickey intends to retire next year. Dickey agreed to stay on until May 7 or until a replacement is named, the publisher said in an...
View ArticleBudweiser Placed These Billboards Outside Competitors’ Offices to Celebrate...
For 13 years, drinking alcohol in the U.S. was forbidden, thanks to a little thing called Prohibition. It may not seem like something to think back on with any sort of affection, but on the 85th...
View ArticleYouTube Revealed the Top Videos of 2018
As 2018 comes to a close, YouTube revealed the top trending and top music videos on its platform this year. The top lists were determined based on views, shares, comments, likes and more. The No. 1 top...
View ArticleAndroid Manufacturers Will Likely Beat Apple to 5G Phones
Android users may be able to tap into the next generation of wireless service well before their counterparts on Apple's iOS. Verizon and AT&T each announced plans this week to release their first...
View ArticleBrands Are Disregarding Women in Esports. Here’s How to Create More Inclusive...
Everyone knows there's a gender gap in esports when it comes to female pro players on the biggest stages, but are we neglecting a bigger and more critical audience? Female fans have traditionally been...
View ArticleSen. Mark Warner Expresses ‘Grave Concerns’ About Digital Ad Fraud in Letter...
U.S. Sen. Mark Warner, D-Va., sent a letter to the Federal Trade Commission today expressing "grave concerns" over the agency's slow response to investigating digital ad fraud. In his letter to FTC...
View ArticleVideo: Who We Picked for Our Agencies of the Year and Why We Picked Them
Wondering how Adweek picked our Agencies of the Year for 2018--and which other agencies almost made the cut? For a fun peek into the discussions and debates sparked during our selection process, check...
View ArticleAfter Trolling McDonald’s, Burger King’s App Was Downloaded 1 Million Times...
Sometimes, trolling pays. Burger King got national attention this week for offering 1-cent Whoppers to those who drove up to a McDonald's location (and then, presumably, drove away to redeem their BK...
View ArticleThese Direct-to-Consumer Brands Used Black Friday Weekend to Test...
This was the year of the pop-up shop, as both old-guard retailers and direct-to-consumer ecommerce companies played with a bricks-and-clicks strategy. Macy's, for example, experimented within its own...
View ArticleIndia Is the Next Stop for Facebook’s Political Ads Transparency Requirements
Citizens of India will go the polls for their country's general elections next spring, and Facebook is taking steps to ensure that its platform is not used to disrupt them in any way. Product manager...
View ArticleWorkplace by Facebook Achieves ISO 27018 Certification
Facebook's Workplace by Facebook enterprise solution achieved ISO 27018 certification, meaning that it meets the International Organization for Standardization's privacy-focused international standard...
View ArticleFacebook Revealed Several Updates to Its Test of Subscriptions to Instant...
Facebook announced several updates to its test of subscriptions to Instant Articles, as well as 26 new publishers that were added to the test group. The social network began testing subscriptions in...
View ArticleFollowing Anti-Gay Tweets, Kevin Hart Steps Down as Oscar Host
This week, ABC and the Academy of Motion Pictures had tapped a new celebrity Oscars host who seemed to have the Midas touch with brands--Kevin Hart--to help reverse the ceremony's ratings spiral. "I...
View ArticleOmnicom Executive Mainardo de Nardis Is Stepping Down After 38 Years in the...
Mainardo de Nardis, executive vice chairman of Omnicom Media Group, announced to employees this morning that he will be stepping down from his position and leaving the holding company world after...
View ArticleThe First Avengers: Endgame Trailer Is Exactly as Bleak as You’d Expect After...
If you've seen Avengers: Infinity War, you know that it ends on the most soul-crushing note in the history of the Marvel Cinematic Universe. (That's your cue to stop reading if you'd rather avoid...
View ArticleGlued to Your Phone at the Dinner Table? Marshawn Lynch Wants to Have Some Words
Will we ever collectively return to a time when dinners around the table included little more than food, your friends or loved ones, and polite conversation? Let's be real--probably not. In this...
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