Burger King has a message for young people in Germany who like to play with fire: Apply for a job today! The fast-food chain that never shows any fear of getting burned turns up the heat once again in its latest campaign. A series of print and out-of-home ads by Hamburg's Grabarz & Partner capture...
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Are You a Pyromaniac? Burger King Is Hiring, Say Incendiary Print Ads
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Thanks to GDPR, Markteters Will Wield Data Like a Scalpel, Not a Broadsword
Remember learning that "there's no such thing as a Magic Bullet"? Over the last decade or so, an onslaught of third-party data and cookies have made brands and advertisers dismiss this basic rule of thumb in favor of the big data promise: Big data will "know" consumers for you and target them on a seemingly...
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Dee Rees and Rachel Morrison’s Lovely Samsung Ad Urges You to Make Something, and Make History
Rachel Morrison, the cinematographer behind Dee Rees' movie Mudbound, is up for Best Cinematography at this Sunday's 90th Academy Awards--the first woman ever nominated in that category. Samsung's lovely Oscars spot winks at that history-making moment, with a winsome shot of Rees and Morrison eating popcorn in a theater, in a 60-second spot directed by...
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Facebook Messenger: Here’s How to Name a Group Chat
Did you know that Facebook Messenger allows you to name your group conversations? For instance, if you're part of a group chat consisting of only your family members, you may wish to name the conversation "Family." Our guide will show you how this feature works. Note: These screenshots were captured in the Messenger application on...
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Horizon Promotes 3 Women to Executive Vice President Amid Industry Call for More Female Leadership
Horizon Media announced today it has promoted three of its female leaders to executive vice president, as the rising #MeToo and #TimesUp movements have the industry calling for better representation of women in leadership roles. Charlotte Cochrane, managing partner of digital, and Cindy Kim and Sarah Robertson, both managing partners of brand strategy, have been...
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Allbirds Celebrates Its Birthday With a Limited-Edition Shoe Collection Available Only on Instagram
Allbirds, the comfortable shoe that people can't stop talking about, celebrated its second birthday by releasing a limited edition shoe collection. The catch? You can only buy it on Instagram. The product drop is reminiscent of Snapchat teaming up with Jordan Brand, Shopify, Darkstore and R/GA to release the new Air Jordans on Snapchat. Some...
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Kimberly-Clark Launches Global Creative Review, Forcing WPP to Defend a Major Account
CPG conglomerate Kimberly-Clark recently launched a global creative agency review as it seeks to restructure the roster of shops responsible for marketing its extensive brand portfolio. The Irving, Texas, personal-care products giant, whose brands include Kleenex and Huggies, has long worked with several WPP agencies, including Ogilvy and JWT. The review now forces the world's...
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Laura Dern, Sasheer Zamata and Tavi Gevinson Talk Life Advice in Kate Spade’s New Campaign
If Laura Dern were to write a love letter to herself, it would say, "You've got this, Dern." That's one of the 22 versions of a new digital campaign that Kate Spade rolled out this week; the campaign promotes a new fragrance dubbed In Full Bloom. More interestingly though, Dern's monologue was inspired from Google...
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Univision Is Planning the First Experiential Upfront
Univision is scrapping the traditional Upfront presentation this year and planning a two-day experiential gathering. The leading Spanish-language U.S. media company is also moving out of the stuffy confines of a Theater District playhouse and setting up shop in the decidedly more hip Spring Studios in TriBeCa. "We are breaking from the pack and modernizing...
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It’s Time to Hire a Chief Brand Safety Officer
Earlier this week, Bank of America became the first major company to announce that it had appointed a brand safety officer to ensure a positive customer experience and protect the firm's reputation online. If you've been following the conversation around brand safety in the digital ad space, this news should come as no surprise. Despite...
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Ferrero Is Using the Oscars to Introduce Kinder Joy—a Chocolate Treat With a Toy Inside—to America
If you're going to mimic theatrical trailer tropes like "In a World..." as part of your marketing campaign you might as well do so during the Oscars. Ferrero is doing just that, positioning its Kinder Joy product--a chocolate treat that also has a toy inside--as a hero, of sorts, giving parents something different and fun...
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Facebook’s New Tool Allows Travel Brands to Shape Vacationers’ Plans From the Start
Travel advertisers on Facebook no longer have to wait until vacationers have chosen a destination to begin the courtship process, as the social network introduced new ad product trip consideration, which enables brands to target users before they have even started planning their journeys. "Trip Consideration"--a separate product from Facebook's dynamic ads for travel--supports the...
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Marriott International Sends Global Media Account to Publicis
Marriott International has handed its global media buying and planning account to Publicis Groupe. The appointment concludes a review launched last October. MEC had handled media buying and planning for Marriott International since 2011. Publicis Groupe will create a dedicated Marriott One Media unit from its SapientRazorfish and Spark Foundry agencies, which will partner with...
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Study Shows That Every $1 Spent on Radio Advertising Returns $12 In Purchase Activity
Radio network Westwood One wanted to get a sense of the return its advertisers were getting on their investments--it promised as much last fall, when it established ROI guarantees--so it partnered with Nielsen Catalina Solutions to determine how a product in the consumer-packaged-goods realm performed and found that radio delivered $12 in sales for every...
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What’s the Next Social Network? Think Music
We plug into it with our closest friends, dance to it with complete strangers and discuss it among our newest acquaintances. There's no doubt about it: Music is a deeply powerful connection point for humans. Nielsen found that on average, Americans spend more than 32 hours per week listening to tunes. And by mid-2017, they...
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Heinz Brings in a Real Hostage Negotiator to Resolve Parent-Child Standoffs at Dinner
When it comes to dinner, your kid might as well be a terrorist, says an amusing new ad from Heinz. A crisis negotiator offers tips on how to de-escalate the situation after a young menace discovers there's no ketchup left to go with his chicken nuggets in the chuckle-worthy 1:15 spot, created by Taxi. Jack...
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Will This Tragically Common Condition Force People to Get Faster Internet?
Telcos aren't the funnest clients to work for, given it's hard to gauge whether they have any real differences at all. But that hasn't stopped TBWA\Raad from having what fun it can with Lebanon's Connect Boundless Internet. Building on the premise that slow networks are the bane of our lives, last year the agency's ads...
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Hotels.com Consolidates $175 Million North American Media Business With MediaCom
Booking giant Hotels.com has concluded a competitive review launched last fall by sending its North American planning and buying business to MediaCom, a company spokesperson confirmed this week. The news marks a significant win for WPP, which is currently in the process of defending several major global accounts including CPG conglomerate Kimberly-Clark. The initial stages...
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Shaquille O’Neal and Oreo Share a Birthday Today. Here’s How They’re Celebrating
What do Shaquille O'Neal and Oreo cookies have in common? For one, they're both soft around the middle. (That's cool, Shaq, just more of you to love.) They also share a birthday. And it's today, March 6. Happy National Oreo Day! To celebrate, the NBA icon visits his hometown of Atlanta this afternoon to hand...
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Facebook Messenger: Here’s How to Change a Conversation’s Emoji
Did you know Facebook Messenger allows you to customize your conversations by replacing the default thumbs-up emoji that appears next to the text entry field? You can choose from a variety of emoji, with some of these triggering a special animation when sent in a conversation. Our guide will show you how this feature works....
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