These 16 L.A. Brand Stars Are Doing Show-Stopping Work in the City of Angels
Sex Dust and Naked Juice have nothing to do with the San Fernando Valley's once-thriving porn industry. As a matter of fact, those two products, from Moon Juice and PepsiCo, are part of the...
View ArticleWhy Culver City Is Finally Having Its Moment in the L.A. Creative Scene
If recent developments are any indication, it's Culver City's time in the Southern California sun. While many agencies and creative companies have called the area home for years, the buzz around it is...
View ArticleHow Busy Philipps Spun Her Intimate, Wildly Popular Instagram Stories Into...
By 11 a.m. in Los Angeles, Busy Philipps has seen her daughters off to school, hauled herself to a LEKfit dance workout, met with her team on the set of her new E! talk show and worried about how her...
View ArticleThis Direct-to-Consumer Haircare Brand Just Sold Its Millionth Bottle, Thanks...
In three years, Function of Beauty, a direct-to-consumer haircare company, has not only sold its millionth bottle but it has essentially created a million different products, as each bottle is...
View ArticleInside Cable’s Retreat From Scripted Series
Earlier this decade, several cable networks determined that the key to their future was to follow the lead of AMC and FX: reinvent themselves as a home for premium scripted series, and ride the wave of...
View Article5 Tips for Media Companies Looking to Survive in the Age of Digital Disruption
It's hard to be a media company in an age of digital disruption. Here are some survival tips. Adopt a digital mind-set The move-fast-and-break-things ethos of Silicon Valley hasn't quite made its way...
View ArticleInfographic: Most Consumers Don’t Even Notice Store Closures
As online shopping skyrockets, brick-and-mortar stores continue to close. And most consumers don't even notice, according to new research from Sailthru. While nearly 40 percent of consumers didn't...
View ArticleWhy the Sharing Economy Has Come to Apparel
Consumers live in a world where they can rent someone else's apartment for a weekend, or furniture, or luxury handbags or even a bridesmaid--and now, shoppers can add clothing from their favorite mass...
View ArticleQ&A: Bloomberg Media’s Global CRO Discusses the Modern Sales Team
Keith Grossman loves his job, as he views it as a giant puzzle, with interconnecting pieces to form a bigger picture. As the global chief revenue officer of Bloomberg Media, Grossman oversees about 250...
View ArticleTimeline: Busy Philipps Is an Overnight Success 20 Years in the Making
From playing Kim Kelly, everyone's favorite Freak, to a stint as an ER intern, an award-winning turn in Cougar Town and a tasty soup endorsement, Busy Philipps has paid her dues and then some. Here's a...
View ArticleLatest ‘Love Has No Labels’ Spot Asks Why It Takes Devastating Events to...
R/GA's latest iteration of its "Love Has No Labels" campaign for the Ad Council questions why it takes catastrophes like natural disasters to get people to put aside their bigotries and just help each...
View ArticleSnapchat Is Rolling Out Friendship Profiles, Bitmoji Stories and Bitmoji Merch
Snapchat revealed two new features and one new ecommerce initiative Tuesday morning. The messaging application debuted Friendship Profiles, which contain all of the content--images, videos, messages,...
View ArticleCoca-Cola Wiped Its Social Media Accounts, Then Relaunched With a Positive,...
If you looked at any of Coca-Cola's social media accounts over the weekend, you may have noticed ... well, nothing. Not that there was nothing new, but there was no content at all. The brand wiped all...
View ArticleFacebook Shared 5 Holiday Shopping Season Tips for Marketers
Conversations about the holiday shopping season are already happening on Facebook, as the social network reported that some 19 million people generated about 40 million related interactions from Nov. 1...
View ArticleOnline Grocery Delivery Is Still Wildly Experimental
When you consider all of the available online grocery delivery options in the U.S., it's hard not to think grocers and platforms alike are throwing stuff against the wall to see what sticks. Sure,...
View ArticleAdweek’s Brand Genius Awards Celebrated the Best in Brand Building
On Nov. 7 in New York, Adweek held its Brand Genius Awards, which has stood as one of the industry's top honors for almost 30 years. Our senior editors crowned the prime examples of brand building in...
View ArticleThe Funny or Die Creative Behind Monetizing Some of Your Favorite Viral Videos
It took Molly Smith a mere five days after graduating in 2013 from the University of Minnesota to pack up her life and head to Los Angeles in pursuit of her dream: working in the entertainment...
View ArticleFor Production Company Summerjax, It’s All About Trust and Collaboration
Manhattan Beach, Calif., neighbors Lauren Tanzer and Wimberly Meyer were having conversations about new motherhood and marketing in 2013 when they began cooking up a plan to disrupt the industry. Five...
View ArticleThese 2 Chicago Streetwear Brands Found National Success By Keeping It Local
Streetwear is more than just a fashion statement. It's a culture, one that's exploded in recent years. Fueled by social media hype, in-the-know fans line up for hours to score T-shirts, sneakers or...
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