The Trump Presidency Has Forced Marketers to Completely Rethink Their Tactics
Back in the old days--that is, before Donald Trump announced his candidacy for the president at the bottom of an escalator--there was room in advertising for nuance. Companies lived in a safe place...
View ArticleOutfront Media Teams With the MoMA as It Looks to Move Beyond Advertising
One of the biggest outdoor media companies is adorning subway stations with more than just advertising. Outfront Media announced a partnership on Monday that will feature iconic works from the Museum...
View ArticlePeloton’s Aggressive Holiday Push Features Dueling Perspectives, and 2 Queen...
Peloton, the spin sensation shaking up the fitness industry, is showing two perspectives--his and hers--in its holiday campaign this season. To that end, the company commissioned two covers of Queen's...
View ArticleNatGeo and Verizon’s Oath Are Running Programmatic VR Ads to Promote Season 2...
To promote the second season of "Mars"--a science-fiction show produced by Ron Howard and Brian Grazer--National Geographic is venturing where no brand has ever dared go before: programmatic virtual...
View ArticleAudio Platforms Panoply and Westwood One Look to Nielsen for Data-Backed Car Ads
Two major audio platforms are tapping Nielsen data to better steer auto ads to the right consumers. Westwood One and Panoply have subscribed to Nielsen's new Auto Cloud product, a targeting and...
View ArticleFarmers Group’s Leesa Eichberger: In a Data-Centric World, Storytelling and...
Leesa Eichberger is every bit as committed to data as any savvy marketer these days, calling it "magical." But the Farmers Group executive thinks that analytics' current VIP status is overshadowing an...
View ArticleWith a Counterintuitive Message, the ‘Greatest Sock Never Sold’ Is Helping...
You can admire this sturdy-looking yet fashionable pair of socks, but you can't purchase it. The cozy foot warmers sit behind glass in a sleek, minimalist display, loom large on billboards and show up...
View ArticleInvestment in Ad Tech Grows Increasingly Scarce, With Forrester Predicting a...
The shakeout cometh. A recent report by Forrester Research claims venture capital investment for ad-tech and mar-tech startups will drop from $7.2 billion in 2018 to $1.8 billion next year as...
View ArticleRoku Ad Revenue Increases by 67% From 2017
Revenue from advertising on Roku was up by 67 percent in Q3 among national marketers when compared to last year, according to the Standard Media Index, ahead of earnings this afternoon. Of Roku's ad...
View ArticleGoogle and Sephora Are Bringing Beauty Tutorials to the Newest Home Device
Beauty is in the eye of the beholder--or in this case, in the voice of someone asking for makeup advice. Google is partnering with Sephora to bring the beauty company's wide breadth of video content to...
View ArticleHere’s the Story of How a Pooping Unicorn Became Marketing Gold
It's not luck or chance or even creative brilliance that got the Harmon Brothers where they are today. As it turns out, it's a combination of Idaho potato-farm work ethic and corporate libertarianism....
View ArticleSerena Williams Encourages Everyone, Even Brands, to Stay Humble and Always...
Tennis champion Serena Williams accepted the 2018 Brand Visionary award this evening at Adweek's annual Brand Genius awards gala, held at Cipriani, 25 Broadway, in New York's Financial District. Ten...
View ArticleBurger King’s Fernando Machado Is Adweek’s 2018 Grand Brand Genius
Fernando Machado, the CMO who put Burger King's marketing in the center of hot-button social issues including LGBT rights and net neutrality, has been named Adweek's Grand Brand Genius for 2018. The...
View ArticleAnna Wintour Lauds Serena Williams as ‘a Figure So Much Larger Than the Game...
The presentation of this year's Brand Visionary award--part of Adweek's annual Brand Genius event--was a literal passing of the torch. Last year's winner, Anna Wintour, presented this year's award to...
View ArticleAs Blockchain Falls Short of Expectations, Advertisers Look to Ad Tech for...
When did blockchain become the official path to transparency for digital advertising? Don't get me wrong: Distributed ledgers are a promising new technology with the potential to revolutionize many...
View ArticleAvocados From Mexico Will Return to the Super Bowl With Another Humorous...
Avocados From Mexico will have a 30-second spot in the Super Bowl for the fifth consecutive year in a row. The trade group will continue its tradition of lighthearted and humorous ads but will work...
View ArticlePandora Plans to Invade Your Holiday Travel With the Launch of ‘Sound On’
The holiday season can make you feel all kinds of emotions--happy, excited, an impending sense of doom. Who's to say? But no matter what you feel this holiday season, Pandora wants to remind you that...
View ArticleWhy Brands Need to Create Anti-Hate Policies to Deal With Social Media Backlash
From Budweiser to Dove, Pepsi and now Nike, brands are finding themselves having to deal with a new social media backlash issue. Whether or not they have gone out of their way to provoke or simply made...
View ArticleBrooklyn Nine-Nine Will Return in January
Back from the (very temporary) dead, Brooklyn Nine-Nine will officially premiere in January on its new network, NBC. The sixth season of Brooklyn Nine-Nine will make its NBC debut on Thursday, Jan. 10...
View ArticleClorox Is Preparing for a World With More—But Less Obvious—Marketing, Says...
At last month's ANA Masters of Marketing conference in Orlando, Fla., marketers from across the world gathered to discuss innovations and successes in the industry as well as the challenges that they...
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