Crate & Barrel Teams Up With Zola, Hoping to Win Over Millennial Couples
Rival wedding registries have called a truce in their battle for millennials: Home d?cor retailer Crate & Barrel and wedding company Zola announced a partnership in which Zola users will be able to...
View ArticleFacebook Is Teaming Up With TurboVote for National Voter Registration Day
With National Voter Registration Day fast approaching Tuesday, Facebook outlined the steps it is taking before, on and after Election Day to ensure that people in the U.S. are part of the process....
View ArticleApple Reminds You That There’s a ‘Better You’ Out There in Its New Ad
Yes, it is quite easy to sit back and relax. Or, you could get up off that couch and transform yourself. That's the theme running through Apple's latest ad promoting the fourth iteration of the Apple...
View ArticleIn the Year’s Most Brutal Campaign Ad, 6 Siblings Tell You Not to Vote for...
Given his track record of extreme comments on race, religion and immigration, Republican U.S. Congressman Paul Gosar offers plenty of fodder for attack ads against him. But this one is especially...
View ArticleWith $39 Billion Bid, Comcast Beats Out Fox in Auction for Control of Sky
Twenty-one months after 21st Century Fox first began trying to buy the remaining 61 percent stake in European media giant Sky that it didn't already own, the company has lost an auction with Comcast...
View Article3 Brands That Enjoyed a Huge Bump on Social Thanks to the Kevin Hart Effect
When the comedian partners with a brand, he brings more than just a name. Kevin Hart is hands on, providing input on everything from design to content strategy. The results of his savvy approach are no...
View ArticleKevin Hart Just Might Be the Hardest-Working Man in Branding
"Grind time, baby!" Kevin Hart is ready for the day. In fact, he's pumped. On this particular morning in early September, Hart's about to plug the hell out of his new movie, Night School, on morning...
View ArticleThe Marketing Geniuses Behind Burger King and Anheuser-Busch Reveal Their...
It's rare to hear unguarded conversations between two of the industry's leading CMOs. How often do major marketers truly let loose during press interviews or run-of-the-mill conference panels? That's...
View ArticleOnce the Brand of Bros, Dollar Shave Club Is Now Aiming to Conquer the...
Could Dollar Shave Club, the former disruptor known for its budget-friendly razors and renegade marketing tactics, be the next big men's wellness brand? That's the vision the company's been pursuing...
View ArticleTake a Tour of Target’s Redesigned Store of the Future
Stop us if you've heard this one before, but traditional retail businesses have encountered their share of hurdles in recent years (like declining sales and rising digital competitors). As ecommerce...
View ArticleEditors’ Letter: Our Coverage of Brands Has Never Been More Interesting, or...
The original Brandweek magazine rolled into Adweek years ago, but the name has endured in many readers' minds. Today it's back, reimagined for 2018. Executives convening in Palm Springs, Calif., for...
View ArticleHow Away Shook Up the Sleepy Luggage Market With a Simple, Colorful Carry-On
Jen Rubio remembers the first time she saw a piece of Away luggage out in the world. It was February 2016, and Rubio--who founded the company with fellow Warby Parker alum Steph Korey the year...
View ArticleRobert Greenblatt Exits as NBC Entertainment Chief; George Cheeks and Paul...
Very few TV execs get the chance to go out on top, but that is what NBC Entertainment chairman Robert Greenblatt has decided to do. He's stepping down after seven years at the network, where he took...
View ArticleGun Control Activists Hope This Startling Statue Will Help Drive Change on...
Across the country, a statue of a panic-stricken girl hiding under her school desk has been startling viewers with its visceral portrayal of the impact of gun violence. And its creators hope the work...
View ArticleChipotle Keeps It ‘Real’ With New Campaign and Social Effort Highlighting All...
Chipotle wants the public to know it has moved on--and that thyme makes everything just a little more delicious. The chain, which has spent the past three-plus years proving to investors it could...
View ArticleSnapchat Is Partnering With Amazon to Test a Visual Search Tool
Snapchat is rolling out a new tool to let users identify objects in real life and then buy them on Amazon. The companies are announcing a partnership for a "visual search" feature, which will let users...
View ArticleIn New Campaign, Levi’s Becomes the Latest Brand to Urge Americans to Vote
Levi's has joined a growing list of brands launching campaigns that encourage participation in the upcoming U.S. midterm elections. The company kicked off a campaign ahead of National Voter...
View ArticleRobert Greenblatt’s Parting Thoughts on NBC, This Is Us and Rescuing Brooklyn...
Last month, as NBC Entertainment chairman Robert Greenblatt spoke with Adweek about his plans for the new TV season, he talked about what he thought NBC's toughest challenge would be this fall: "Just...
View ArticleWunderman Acquires Majority Stake in Marketing Technology Performance Company...
WPP global digital agency Wunderman has acquired a majority stake in marketing technology performance company Emark, strengthening the agency's Salesforce practice. "We have been following Emark's...
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