2 More Women Sue Innocean, Alleging Wrongful Termination and Discrimination
Two women formerly employed by Hyundai's ad agency Innocean USA filed suit last month against the company in California's Orange County Superior Court, seeking damages and jury trials. Their claims...
View ArticleRoger Federer Leads a Cosmopolitan Cast of World Travelers in New Rimowa...
Travel isn't an act--it's an identity. That's the key takeaway from this new campaign promoting Rimowa, a classic German luggage-maker eager to reintroduce itself to the world with the help of tennis...
View ArticleThis Bank’s Mobile App Shows That Payback Doesn’t Have to Be a You-Know-What
When you borrow money from friends, always pay them back in a timely fashion -- or else they might pay you back, as it were, in some especially nasty ways. Watch this amusingly mean-spirited spot by...
View ArticleOn the Road to Brandweek: Levi’s Jennifer Sey Discusses Agencies and...
There aren't too many brands with as many stories to tell as Levi Strauss & Co. An apparel staple and an American cross-cultural icon for well over a century, a well-worn pair of Levi's more likely...
View ArticleTwitter Is Huddling Up for the 2018 NFL Season With 3 Livestreamed Shows
The 2018 National Football League season kicked off Thursday night, and Twitter marked the occasion by revealing details about livestreamed shows on its network from NFL Media and ESPN, as well as...
View ArticleNew Effects Are Coming for Instagram’s Superzoom Feature
Instagram confirmed that it is in the process of rolling out six new effects for its Superzoom feature, which initially debuted in October 2017. Superzoom enables Instagram users to zoom in on a single...
View ArticleVerizon Is Facing a C-Suite Exodus at Oath
All but one of Oath's C-suite executives are on their way out at Verizon after The Wall Street Journal reported Friday morning that Oath chief Tim Armstrong is in talks to exit the unit he started. Two...
View ArticleAmex is Upping its Technology Game to Turn Heads at the U.S. Open
In 1993, tennis champs Steffi Graf and Pete Sampras took home the championship trophies at the U.S. Open. That's also the first year financial services company American Express partnered with the...
View ArticleLes Moonves Hit With New Sexual Assault Allegations as He Prepares to Leave CBS
Six weeks after the New Yorker's explosive story in which six woman accused CBS Corp. chairman and CEO Les Moonves of sexual harassment and intimidation going back several decades, the magazine has...
View ArticleHow Making Social Media a Centerpiece of Experiences Can Create Lasting Value...
Not so long ago, experiential marketers and their brand clients were keen to throw around the term "Instagram moment" during the strategic planning of an activation. Will it be upon entry? At the bar?...
View ArticleJoe Biden Will Host IGTV Series Centered Around Hot-Button Issues
In partnership with ATTN:, former Vice President Joe Biden is hosting an IGTV series. The new original series will make its debut on Wednesday and be posted weekly thereafter. Biden rejoined Instagram...
View ArticleAs Traditional Publishing Fades Away, Publishers Need to Find New Means of...
Recently, I did some revenue forecasting for a client who is considering entering the digital news/content space. The product offering is pretty unique, but it will be entering a very saturated market...
View ArticleUber Hires Rebecca Messina as Its First Chief Marketing Officer
Uber has hired its first marketing chief. The brand announced today that Rebecca Messina will start in early October. "I'm thrilled to welcome Rebecca to Uber," Dara Khosrowshahi, Uber CEO, said in a...
View ArticleFacebook’s Community Help Feature Will Now Be Available via Facebook Lite
Facebook is extending its Community Help crisis-response features to its Facebook Lite application for people in areas with poor connectivity or limited access to the internet. The social network...
View ArticleNPR, iHeartMedia CEOs Explain Why We’re in the ‘Golden Age of Audio’
Fresh off their on-stage discussion at the Interactive Advertising Bureau's Podcast upfront, Adweek caught up with Bob Pittman, chairman and CEO of iHeartMedia and Jarl Mohn, CEO of NPR to hear their...
View ArticleThese Artists and Designers Transformed Goodwill Clothing Into High Fashion
A quest for next-level fashion isn't necessarily the domain of the world's catwalks. In fact, some serious gems can be found in the most unexpected places--like Goodwill. The element of surprise is a...
View ArticleDespite Initial Blowback for Its Controversial Kaepernick Ad, Nike’s Sales...
Nike reportedly saw a fairly major sales boost over the Labor Day holiday last week--and chances are, it has Colin Kaepernick to thank. Edison Trends, a digital commerce research firm, reported that...
View ArticleTwitter Taps Refinery29 COO as Its New Head of Twitter Client Solutions
Refinery29 chief operating officer Sarah Personette will join Twitter in mid-October as head of its Twitter Client Solutions global sales team. She will be based in New York and report to head of...
View ArticleDeloitte Is Buying a Marketing AI Platform to Expand Its Ad-Tech Holdings
Deloitte is buying marketing tech firm Magnetic Media's artificial intelligence platform as the company pushes further into the advertising and marketing tech space. The consultancy said it plans to...
View ArticleDisgusting Insults Dismantle Ads in This Harrowing Campaign About Online Abuse
It appears as though even the actors who star in ads for mundane products like frozen potatoes aren't spared from cyberbullying and attacks from internet trolls. To draw attention to just how...
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