Best Western Is Turning to IBM Watson’s AI to Help Travelers Plan Summer...
Ahead of the July 4 holiday, Best Western is debuting an ad campaign to provide travel tips, destination recommendations, special offers, and of course, local accommodations. That's standard fare for...
View ArticleTech and Media Companies Are Teaming Up to Keep Brazil’s Elections...
Voters in Brazil are set to go to the polls and choose a president starting Oct. 7 and running through Oct. 28, and the Comprova initiative was established to help ensure that the news those voters see...
View ArticleAs Waste Plagues the Fast-Fashion Industry, Asos Is Taking a Step Toward...
Sustainability is not a new concept in the fashion industry. The past decade has seen the rise of eco-friendly brands such as Reformation, Veja, and Simon Miller. Luxury fashion houses such as Burberry...
View ArticleInside Nike’s Most Successful Failure
CANNES, France--Many brand marketers love to say they value bold ideas and taking risks, but few would likely have the stomach for a project like Breaking2. Both ambitious in goal and massive in...
View ArticleHow Finland’s Epic Equivalent of Saving Private Ryan Flipped the Branded...
Unique funding models for entertainment is nothing new. From brand integration to brands partially or fully-funding content, there is no shortage of money to put towards productions. Additionally,...
View ArticleSecond Diet Madison Avenue Lawsuit Accuses CP+B, MDC Partners of Wrongful...
Ralph Watson, former CCO at Crispin Porter + Bogusky, has filed a second lawsuit that adds his former employer and its parent company to a legal pileup focused on the anonymous Diet Madison Avenue...
View ArticleHow to Use Tech to Foster Short-Term Loyalty With Target Audiences
All brands want to foster more loyal relationships with their consumers. But when it comes to investing in a loyalty program, many experience what can best be described as a fear of commitment. Their...
View ArticleNew Spot for Heathrow Captures the Bliss That Comes With Setting Up an...
Though people across the pond won't be celebrating the Fourth of July on Wednesday, Heathrow still understands the sentiment of a holiday week--as it proved in a new spot that's all about embracing...
View ArticleUnmetric: Mariners, Braves Surge Up MLB Standings, as Well as on Social Networks
Two Major League Baseball clubs that are exceeding preseason expectations are also making inroads on the social side, as social marketing firm Unmetric found that the Seattle Mariners posted the...
View ArticleAlibaba Says Its AI Copywriting Tool Passed the Turing Test
Alimama, the digital marketing arm of ecommerce platform Alibaba, has released an artificial-intelligence-enabled Chinese language copywriting tool that it says passed the Turing test and can produce...
View ArticleFacebook Caught and Corrected Yet Another Privacy-Related Bug
Facebook notified users about another privacy-related bug, this time affecting more than 800,000 people on the social network and its Messenger application who may have had people that they blocked...
View ArticleInstagram Tells Its Users, ‘You’re All Caught Up’
Instagram began notifying users when they've seen every post in their feeds from the past two days. The Facebook-owned photo- and video-sharing network announced in a blog post that iOS and Android...
View ArticleWith the End of Toys ‘R’ Us, Are Jingles Next?
The world, and especially the internet, took a walk down Nostalgia Boulevard as Toys "R" Us officially closed their doors on Friday and bid the beloved (albeit debt-riddled) toy chain adieu. There were...
View ArticleFake Followers Are the Latest Data Fraud Issue Hurting Brands
Data-driven marketing has a problem. Unilever chief marketing officer Keith Weed set off alarm bells recently when he called for "urgent action" in response to the problem of fake followers of supposed...
View ArticleLyft Acquires Citi Bike’s Parent Company Motivate to Enter the Bike-Sharing...
Citi Bike, a bicycle-sharing network ubiquitous in New York, is getting a new owner. Lyft, the ride-hailing company originally known for its pink mustaches, announced it's acquiring Motivate, the...
View ArticleHow Entertainment and Advertising Can Mutually Benefit One Another
I remember being taught that advertising exists at the junction of art and commerce. The combination of such instinctively opposite things; a huge breadth of different types of people ultimately trying...
View ArticleHow Toyota’s Investment in Music Festivals Continues to Pay Off
It's one thing to find your target audience at (what some might call) a niche event like a music festival that can draw attendance numbers of 50,000-plus for some of the more popular events (like Life...
View ArticleSamantha Bee’s Full Frontal Tells the US How to ‘Age Gracefully’ on Its Birthday
Full Frontal With Samantha Bee is on hiatus for a couple weeks and won't be airing a new episode on Wednesday because of the July 4 holiday, but the TBS show still found a way to weigh in on...
View ArticleThis Blue Apron Hookup With Bob’s Burgers Is Just Too Gouda
Blue Apron, the service best known for delivering ready to prepare meals, recently announced a partnership with 20th Century Fox property Bob's Burgers that is almost too gouda to believe. They will be...
View ArticleCould These Be the Themes That Emerge at Next Year’s Cannes Lions?
The themes that emerged from this year's Cannes Lions festival were wide-ranging. Publicis' (sort of) departure from the 2018 event made the rounds, in addition to Martin Sorrell's reemergence....
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