How to Livestream the World Cup, and Why Most Viewers Will
Good news for those broadcasting and streaming the 2018 FIFA World Cup, which kicks off tomorrow in Russia. Of the 67 percent of consumers surveyed by the Interactive Advertising Bureau who said they...
View Article12 Essential French Phrases to Know Before You Hit Cannes
With the Cannes Lions Festival of Creativity starting in less than a week, the Adweek team figured now would be a good time for a little French refresher. We cover only the most essential of phrases in...
View ArticleWhat to Expect at Cannes 2018
Cannes Lions (June 18 to June 22) is one of my favorite events of the year. Set on the Riviera, it has an unbeatable scenic backdrop. It is also an event that is evolving with today's challenges. I...
View ArticleHow Long Will It Take to Read This Instant Article on Facebook?
TL;DR? Facebook will now tell people if that's the case, at least when it comes to Instant Articles. The social network is now displaying read time, or the estimated time it would take someone to read,...
View ArticleFathers Are Tired of Seeing Doofus Dads in Advertising
With Father's Day approaching, there's currently an abundance of ads showing us what American fathers want most. But, a recent study by MDG Advertising revealed fathers don't like the way they're...
View ArticleIPG Issues a Memo Reminding Staff to ‘Act Responsibly’ at Cannes
On Tuesday morning, IPG leadership sent out an email to all staff attending the 2018 Cannes Lions festival reminding them to conduct themselves properly while away and to avoid "misconduct," especially...
View ArticleEverything About This Ad, From the Film to the Audio, Is 100% Recycled
A charming (if mildly disjointed) new commercial from a Los Angeles-based ethical clothing company takes an old adage--"the medium is the message"--to a new level. The brand, Everybody.World, has a...
View Article3 Ways Advertisers Can Use Mobile to Reach Consumers During the World Cup
In the 21st century, consumers are increasingly transitioning toward mobile for streaming sports. In fact, a recent Google survey found that 30 percent of sports fans say they now stream live sports on...
View ArticleSnapchat Snapcodes Become Snackcodes in Ride-Sharing Cars With Cargo Boxes
In-car commerce platform Cargo is bringing its boxes full of snacks and other retail products to cars in Los Angeles, with help from messaging application Snapchat and snack delivery service...
View ArticleWhy Sony Crackle Is Heading Into the Nielsen Marketing Cloud
Crackle, the free, advertiser-supported streaming network from Sony, will use the Nielsen Marketing Cloud in the hopes of offering more personal and meaningful ads to viewers, and more efficiency for...
View ArticleIn Toronto, Marketers are Preparing for a ‘New World Order’ for Consumer Data
Digital marketers in Canada's creative hub say conversations around online privacy won't be confined to Europe. According to Caroline Papadatos, svp of global solutions at LoyaltyOne in Toronto, a...
View ArticleWhy Women Should Network With Each Other at Cannes
On the eve of Cannes Lions 2018, I invite us all to consider a different M.O. at the festival this year. Not an "or," but an "and." Celebrate, yes. Ros?, yes. Breathe, yes. Embrace those who have been...
View ArticleVolkswagen Invites Benched U.S. Soccer Fans to ‘Jump on the Wagen’ for a New...
For the first time in more than three decades, the United States team is not playing in the FIFA World Cup. So what are fans to do-become a dreaded bandwagon fan? Exactly, says Volkswagen. Working in...
View ArticleVermont Is Marketing Its ‘Iconic Brand’ to the Next Generation With Grants...
"Vermont will pay you $10,000 to move there," the headline on CNN read. Thrillist's declared "Move to Vermont and make $10,000 to work from home." These stories detailed the state's new initiative, the...
View ArticleFacebook: Here’s How to Save Your Story Posts to Your Devices
The photos and videos you share to your Facebook Stories will automatically disappear after 24 hours. However, did you know you can have the social network automatically save those photos and videos to...
View ArticleIs Cannes Still Worth It? See Why Industry Leaders Question the Costs
Every year, the world's top marketing professionals gather at the Palais in Cannes, France, where the annual Lions festival is held. In a now-familiar narrative, holding company executives pop corks...
View ArticleArriving at the Wrong Party Turns Into a Delightful Surprise in This New...
Sometimes, those unexpected moments in life, the amazing, unplanned things that unfold in front of you, are the ones worth remembering. That's the vibe Heineken is going for in its latest spot, "New...
View ArticlePinterest Marketing Partners Adds a Creative Specialty to Its Offerings
Pinterest Thursday revealed a new specialty within its Pinterest Marketing Partners program: Creative. Creative joins Advertising, Content Marketing, Audiences and Measurement under the Pinterest...
View ArticleYouTube is Running Ads for Major Brands on Fake Medical News Videos
YouTube has been running advertisements for major brands on videos that promote potentially dangerous theories about HIV/AIDS--an indication that the video platform's human and automated reviewers are...
View ArticleWhy a Good Online Experience Can Make For a Better In-Person Adventure
Experiencing something in person will always create more indelible and meaningful memories. That's why brands, and the platforms that support them, are creating new ways to create a more lasting...
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