Martin Sorrell Plans His Return to the Ad Industry Via Little-Known Shell...
Martin Sorrell's much-hyped absence from advertising is proving quite short lived. According to a report that ran in the U.K.'s Sky News this afternoon, the now-former leader of WPP looks to re-enter...
View ArticleThe Brains Behind The Walking Dead Want to Protect and Empower Creators
A conversation between Robert Kirkman, author of The Walking Dead comics, and his longtime producing and business partner, David Alpert, sounds like an improv routine. You're on the edge of your seat...
View ArticleClothing Lines From Auntie Anne’s, IHOP and KFC Help Them Connect With Their...
Gen Zers and millennials today aren't shy about telling you who, or in some cases, what they're wearing. Even if the "what" happens to be fast food. Think: Taco Bell swimsuits, KFC sweatshirts and...
View ArticleThis Agency Connects With 100 Million Customers Through Hair
For its impressive brand activations, Wil Power Entertainment has an unexpected advantage: its vast network of over 100,000 independent salons and barbershops across the country. And this strategy...
View ArticleWhy Blockchain Could Be the Solution to Many of the Problems Brands Are Facing
It might seem like the promises of blockchain have arrived out of nowhere and not without a crypto wallet full of doubt. Even so, executives are ready to take the technology--which creates an...
View ArticleQ&A: SAP’s Digital Marketing Chief on Why Some Marketers Were Unprepared for...
Despite the weeks of hype leading up to last week's deadline to comply with the European Union's General Data Protection Regulation, a recent report from SAP found that a fair number of marketers still...
View ArticleQ&A: What This CEO of a Cannabis Retail Platform Wants Marketers to Know...
It's not easy going green. Ben Curren, co-founder and CEO of Green Bits, a cannabis retail platform, knows this all too well. His company, Green Bits, helps cannabis brands with a point-of-sale system...
View ArticleCheech Reveals Rigorous Testing Methods for His New Pot Brand
Being a successful brand requires extensive research and development. Richard Anthony Marin knows it--even if his approach to R&D is, well, a bit informal. "We get a bunch of strains, then we go...
View Article4 Ways Brands Can Accommodate Shifting Expectations Around Gender Identities
When most of us were growing up, boys and girls were placed unilaterally into blue and pink buckets without anyone asking whether this was a good idea. Even with my own pregnancy, not knowing the...
View ArticleTwitter Tipped Off Its #NBATwitter Campaign With the NBA Finals About to Start
There have been more than 100 million tweets related to the National Basketball Association thus far in 2018, more than any other sports league, and the social network geared up for Thursday night's...
View ArticleYouTube Trends of the Moment for Savvy Advertisers, May 2018
Here are three video trends on YouTube for May 2018 that advertisers need to know about: 'Van life'--downsizing and uploading, millennials have a new home A recurring channel theme that has left us...
View ArticleIn New Tourism Spot, What Happens in Vegas Pulls at the Heartstrings
"What Happens in Vegas, Stays in Vegas," goes the catchphrase that has long been associated with Sin City, thanks to ads produced by R&R Partners dating back to 2003. Past ads have frequently...
View ArticleWieden + Kennedy Tech Vets Look to Move Beyond Advertising With Brand Studio...
We now know where Nilesh Ashra and Paulo Ribeiro--the founder and former managing director, respectively, of Wieden + Kennedy's creative technology group The Lodge--landed after exiting the shop in...
View ArticleVincent Sadusky Named CEO of Univision
Vincent Sadusky has been at the forefront of local TV media's enormous transformation over the past decade. Now he's taking on the arduous task of leading the nation's largest Spanish-language media...
View ArticleAmazon Is Driving Around a Jurassic-Sized Box, and You Can Ask Alexa What’s...
The last time we noticed Amazon driving around a giant box, the mysterious delivery turned out to be a Nissan Versa. But this time, perhaps it's something a bit more ... carnivorous? In what appears to...
View ArticlePinterest Is Testing Promoted Video at Max Width
Will maximum width bring maximum results for advertisers on Pinterest? Brands including Kohl's, American Express, Tropicana, Chevrolet, Paramount Pictures and John Lewis are testing Pinterest's new...
View ArticleThis Startup Is Using Facial Recognition to Fight Human Trafficking
During a trip to Eastern Europe when she was 16, Emily Kennedy, founder and chief executive of startup Marinus Analytics, was passing through a small town with just a few stoplights. At one of those...
View ArticleThe Internet Created a GDPR-Inspired Meme Using Privacy Policies
When the European Union's General Data Protection Regulation (GDPR) was first announced, the one consequence probably no one saw coming was the internet making a whole meme about it. The public,...
View ArticleGoogle Built a Pop-Up Mini Golf Course Powered by AI to Promote Its Smart...
To help raise awareness for its smart speakers, Google has built a pop-up mini golf course in New York City. The six-hole experience, which is open to the public until June 4, is the latest effort by...
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