Are You a Pyromaniac? Burger King Is Hiring, Say Incendiary Print Ads
Burger King has a message for young people in Germany who like to play with fire: Apply for a job today! The fast-food chain that never shows any fear of getting burned turns up the heat once again in...
View ArticleThanks to GDPR, Markteters Will Wield Data Like a Scalpel, Not a Broadsword
Remember learning that "there's no such thing as a Magic Bullet"? Over the last decade or so, an onslaught of third-party data and cookies have made brands and advertisers dismiss this basic rule of...
View ArticleDee Rees and Rachel Morrison’s Lovely Samsung Ad Urges You to Make Something,...
Rachel Morrison, the cinematographer behind Dee Rees' movie Mudbound, is up for Best Cinematography at this Sunday's 90th Academy Awards--the first woman ever nominated in that category. Samsung's...
View ArticleFacebook Messenger: Here’s How to Name a Group Chat
Did you know that Facebook Messenger allows you to name your group conversations? For instance, if you're part of a group chat consisting of only your family members, you may wish to name the...
View ArticleHorizon Promotes 3 Women to Executive Vice President Amid Industry Call for...
Horizon Media announced today it has promoted three of its female leaders to executive vice president, as the rising #MeToo and #TimesUp movements have the industry calling for better representation of...
View ArticleAllbirds Celebrates Its Birthday With a Limited-Edition Shoe Collection...
Allbirds, the comfortable shoe that people can't stop talking about, celebrated its second birthday by releasing a limited edition shoe collection. The catch? You can only buy it on Instagram. The...
View ArticleKimberly-Clark Launches Global Creative Review, Forcing WPP to Defend a Major...
CPG conglomerate Kimberly-Clark recently launched a global creative agency review as it seeks to restructure the roster of shops responsible for marketing its extensive brand portfolio. The Irving,...
View ArticleLaura Dern, Sasheer Zamata and Tavi Gevinson Talk Life Advice in Kate Spade’s...
If Laura Dern were to write a love letter to herself, it would say, "You've got this, Dern." That's one of the 22 versions of a new digital campaign that Kate Spade rolled out this week; the campaign...
View ArticleUnivision Is Planning the First Experiential Upfront
Univision is scrapping the traditional Upfront presentation this year and planning a two-day experiential gathering. The leading Spanish-language U.S. media company is also moving out of the stuffy...
View ArticleIt’s Time to Hire a Chief Brand Safety Officer
Earlier this week, Bank of America became the first major company to announce that it had appointed a brand safety officer to ensure a positive customer experience and protect the firm's reputation...
View ArticleFerrero Is Using the Oscars to Introduce Kinder Joy—a Chocolate Treat With a...
If you're going to mimic theatrical trailer tropes like "In a World..." as part of your marketing campaign you might as well do so during the Oscars. Ferrero is doing just that, positioning its Kinder...
View ArticleFacebook’s New Tool Allows Travel Brands to Shape Vacationers’ Plans From the...
Travel advertisers on Facebook no longer have to wait until vacationers have chosen a destination to begin the courtship process, as the social network introduced new ad product trip consideration,...
View ArticleMarriott International Sends Global Media Account to Publicis
Marriott International has handed its global media buying and planning account to Publicis Groupe. The appointment concludes a review launched last October. MEC had handled media buying and planning...
View ArticleStudy Shows That Every $1 Spent on Radio Advertising Returns $12 In Purchase...
Radio network Westwood One wanted to get a sense of the return its advertisers were getting on their investments--it promised as much last fall, when it established ROI guarantees--so it partnered with...
View ArticleWhat’s the Next Social Network? Think Music
We plug into it with our closest friends, dance to it with complete strangers and discuss it among our newest acquaintances. There's no doubt about it: Music is a deeply powerful connection point for...
View ArticleHeinz Brings in a Real Hostage Negotiator to Resolve Parent-Child Standoffs...
When it comes to dinner, your kid might as well be a terrorist, says an amusing new ad from Heinz. A crisis negotiator offers tips on how to de-escalate the situation after a young menace discovers...
View ArticleWill This Tragically Common Condition Force People to Get Faster Internet?
Telcos aren't the funnest clients to work for, given it's hard to gauge whether they have any real differences at all. But that hasn't stopped TBWA\Raad from having what fun it can with Lebanon's...
View ArticleHotels.com Consolidates $175 Million North American Media Business With MediaCom
Booking giant Hotels.com has concluded a competitive review launched last fall by sending its North American planning and buying business to MediaCom, a company spokesperson confirmed this week. The...
View ArticleShaquille O’Neal and Oreo Share a Birthday Today. Here’s How They’re Celebrating
What do Shaquille O'Neal and Oreo cookies have in common? For one, they're both soft around the middle. (That's cool, Shaq, just more of you to love.) They also share a birthday. And it's today, March...
View ArticleFacebook Messenger: Here’s How to Change a Conversation’s Emoji
Did you know Facebook Messenger allows you to customize your conversations by replacing the default thumbs-up emoji that appears next to the text entry field? You can choose from a variety of emoji,...
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