While Well-Intentioned, VR Is Rooted in Privilege and Disregards Those in Need
Like lots of people in the world, I've spent some quality family time roaming my neighborhood trying to capture little cartoon monsters on my cell phone. For many of us, Pok?mon Go was our first...
View ArticleSchweppes Brazil Made a Dress That Measures How Often Women Get Groped
We're a far cry from weird sexual innuendos now, Schweppes! The brand tapped Ogilvy Brazil to create something it calls the "Dress for Respect." More than just an awkward pun, the dress is outfitted...
View ArticleTwitter Is Expanding the Signals It Uses to Detect Bad Behavior
In its quest to further decrease the abusive content that litters the site, Twitter said it has begun using "behavioral signals" like tweets from unconfirmed emails and people signing up for multiple...
View ArticleHow the Supreme Court’s Decision on Sports Betting May Influence ESPN’s...
After his network's upfront presentation today, ESPN president Jimmy Pitaro told reporters that Monday's Supreme Court ruling--which strikes down a 1992 federal law prohibiting betting on college and...
View ArticleAqua Teen Hunger Force Returns, Briefly, So That Carl Can Promote Deadpool 2
Much like the invincible Deadpool, you can't keep Carl Brutananadilewski down. The gruff and volatile suburbanite survived the 2015 cancellation of Aqua Teen Hunger Force after 11 seasons, with his...
View ArticleDentsu Improves Organic Growth for Q1, Attributes 13% Profit Drop to Overwork...
Dentsu released a report on its consolidated financial results for the first quarter of 2018, revealing a third consecutive quarter of organic growth while also reporting a decline in operating profit....
View ArticleFacebook Just Introduced a Youth Portal for Teens
Facebook doesn't seem to be buying in to all of the studies saying that teens are leaving Facebook. The social network Tuesday introduced its Youth Portal, which it described as "a central place for...
View ArticleCampaign for 5 Gum Encourages Kids to Head Off Life Regrets
PSAs aimed at kids usually advise them to "just say no," but a new campaign from 5 Gum is turning that message on its head by suggesting perhaps they should "say yes" instead. The "No Regrets" campaign...
View ArticleWhatsApp Introduced Several New Features for Groups
Facebook's continued emphasis on groups has been extended to its WhatsApp messaging application. WhatsApp announced several new features for groups in a blog post Tuesday: Group description: Group...
View ArticleElon Musk Defends Tesla Following Latest Self-Driving Accident
Tesla is in the hot seat again after a 28-year-old Utah woman crashed her vehicle into a fire truck last weekend, but shifted the blame to the car's self-driving feature. The woman, who sustained only...
View ArticleFacebook Is Releasing 3 Features to Make Its Stories Easier to Use
Facebook announced three new features that are coming to Facebook Stories, initially launching in India and then going global shortly thereafter. Photos and videos captured via Facebook Camera will...
View ArticleStoli Taps Composer Hans Zimmer to Evoke Boldness With a Sonic-Driven Campaign
Vodka makes everything a little bit louder, and Stoli is capitalizing on that with its new sonic-driven campaign. In collaboration with agency Fred & Farid, Stoli launched a new global advertising...
View ArticleAxe Clarifies Much-Discussed Lyric From Recent Campaign: It Does Not Say...
For the first time in recorded history, something positive (or at least mildly amusing) has emerged from the rancid sewer that is the YouTube comments section. Earlier this year, Axe and its creative...
View ArticleWhy Conan O’Brien Says He’s ‘the Most Excited and Energized’ He’s Ever Been
At the start of her 2018 pitch to advertisers, Turner president of ad sales Donna Speciale promised, "Today will be different; it has to be." And while the upfront did include some return bits--"This...
View ArticleAccenture’s MXM Hires Publicis Groupe Vet as Creative Operations Director
Meredith Xcelerated Marketing (MXM), the New York-based digital agency that was acquired by Accenture Interactive this March, welcomed former Publicis executive Bill Hughes as creative operations...
View ArticleVice Media Will Show How Companies Go Environmentally Friendly in New...
Overture, an organization that brings together companies to advocate for global humanitarian issues, and Vice Media announced a new partnership to create a series of videos spotlighting companies that...
View ArticleGoogle Maps Gets More Social
Navigating the world became a whole lot easier 13 years ago, when Google launched Google Maps. Within two years, Google started to make Google Maps a social experience by allowing users to post reviews...
View ArticleTBWA Teamed Up With YouTube Influencer Jacques Slade to Raise Awareness of...
TBWA\Chiat\Day New York worked with Thomson Reuters Foundation on a campaign utilizing the popularity of "unboxing" videos to educate viewers about the reality of an issue they probably associate with...
View ArticleFacebook Rolled Out Dynamic Ads for Lead Generation for Auto Dealers
Facebook looked to jump-start the automotive industry last November when it introduced dynamic ads and lead ads for auto, and Wednesday, the social network combined the two. In a Facebook Business...
View ArticleJack Dorsey Says the Internet Should Have Its Own Native Currency
Jack Dorsey thinks the internet should have its own currency. According to the CEO of Twitter and Square, a digital currency that's universal in nature could benefit both consumers and companies in the...
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