Week of September 30 Morning News Ratings: GMA Enjoys Demo Gains in Week 2 of...
The second week of the 2023-2024 TV season saw ABC News' Good Morning America once again in the top position with total viewers. Meanwhile, NBC News' Today--which in recent weeks has put up a spirited...
View ArticleWeek of September 30 Evening News Ratings: A Clean Sweep of Declines
While the first week of October marks the high stakes homestretch of the 2024 presidential election, all three evening news broadcasts experienced double-digit drops in total viewers and the...
View ArticleChris Ruggeri Named Station Manager of WBZ in Boston
Chris Ruggeri has added station manager to his current role as vice president of sales at CBS owned Boston station WBZ. He'll take on additional management responsibilities in the new role, which...
View ArticleWeek of September 30 Cable News Ratings: The Vice Presidential Debate Lifts...
This is TVNewser's basic cable network ranker and cable news report for the week of September 30, 2024. While the evening news broadcasts may not have seen a bounce from last week's CBS News vice...
View ArticleFirst-Party Data Deal: Zeta Global to Acquire LiveIntent for $250M
Harnessing first-party data remains a priority for marketers despite Google pulling back on its plans to deprecate third-party cookies, and Zeta Global's acquisition of LiveIntent marks the latest...
View ArticleWatch John Morales’ Emotional Reaction to Hurricane Milton
As Hurricane Milton races towards the Florida Peninsula, national news outlets are switching from political to hurricane coverage mode, and local TV meteorologists are monitoring the potential...
View ArticleInfinite Reality Boosts Commerce Capabilities With Acquisition of Zappar for...
Extended reality firm Infinite Reality is acquiring extended reality creative shop Zappar for $45 million. Infinite Reality bills itself as an "innovation company" that uses artificial intelligence,...
View ArticleShari Redstone Defends Tony Dokoupil Amidst Ta-Nehisi Coates Interview Fallout
The fallout from CBS Mornings co-anchor Tony Dokoupil's interview with author Ta-Nehisi Coates took another turn on Wednesday. Shari Redstone, chair of CBS News' parent company Paramount Global,...
View ArticleTelenovelas and Reggaeton: The Myth of Latine Media Consumption
Editor's note: In this article, ADWEEK deviated from its style of using "Latinx" due to the writer's preference. "Latine" is a gender-neutral form of the word Latino. Early in my career, I sat in a job...
View ArticleHere’s How NBCUniversal Is Integrating Brand Sponsors for SNL50
Saturday Night Live is in its 50th season, and the long-standing series has made it a ripe opportunity for brands. The company has already announced that Allstate, T-Mobile, Volkswagen of America,...
View ArticleFox News Makes Final Pitch for Presidential Debate
As the clock runs out on the 2024 election cycle, Fox News still hopes to have a chance to host a presidential debate. The network sent letters to both the Kamala Harris and Donald Trump campaigns on...
View ArticleDemocrats Outspent Republicans on Presidential Ads by Over $300 Million Since...
With less than a month to go until the election, Democrats continue to invest more in presidential advertising than Republicans. Since Joe Biden dropped out of the race in late July, the Harris...
View ArticleKUSA Sports Anchor Jacob Tobey Leaving to Work with San Antonio Spurs
KUSA sports anchor Jacob Tobey is leaving the Denver NBC affiliate to work as the voice of the NBA team the San Antonio Spurs. Tobey will join veteran commentator Sean Elliott in the broadcast booth...
View ArticleScaling Indie Beauty Using Big Brand Expertise With Versed
On this episode of the Brave Commerce podcast, hosts Sarah Hofstetter, president of Profitero, and Rachel Tipograph, founder and CEO of MikMak, sit down with Kerry Sullivan, CEO of skincare brand...
View ArticleRevolving Door Agency Moves: 62Above, GumGum, Mediaworks, WPP, and More
The chaos of Advertising Week New York didn't slow agencies down in the least, as awards and announcements of new clients, divisions, partnerships, and products were aplenty. 62Above Creative marketing...
View ArticlePayPal Formally Launches Ad Business to Pitch Its Shopping Data to Advertisers
PayPal is open to business with advertisers. Today, PayPal is formally launching PayPal Ads, its arm that sells digital ads using data about what people buy across its properties within the U.S. PayPal...
View ArticleMichelle Peluso Leaves CVS Health to Join Revlon as CEO
Today (Oct. 10), Revlon announced the appointment of Michelle Peluso as CEO. She joins from CVS Health, where she has worked as its evp and chief customer and experience officer since September 2023....
View ArticleGeorge Cheeks Addresses Tony Dokoupil Interview Fallout
Add Paramount Global co-CEO George Cheeks to the list of executives weighing in on the fallout of the CBS Mornings interview between co-anchor Tony Dokoupil and author Ta-Nehisi Coates. In a memo to...
View ArticleThe Story Behind The Game That Captivated Thousands of US Latinos
In 2017, I left my job as a creative in Hispanic marketing. I was tired of seeing brands push narratives that felt out of touch with my life and the lives of other young Latinos in the U.S. As an...
View ArticleRevolving Door Roundup: Blayne Alexander Joins Dateline NBC
Dateline Blayne: The Dateline NBC family grows with the addition of its newest correspondent, Blayne Alexander. Based in Atlanta and just back from maternity leave, Alexander has been with NBC News...
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