GE Legend Linda Boff’s 5 Insights Every Brand and Agency Should Know
Eminent CMO Linda Boff's departure from General Electric in April made news for two reasons. First, it marked the end of a tenure that included GE shedding its appliance brands and then splitting into...
View ArticleOpenAI CTO Mira Murati Quits the Company
Mira Murati, chief technology officer of OpenAI, announced Wednesday that she is stepping down from the company after a tenure of six and a half years. "After much reflection, I have made the difficult...
View ArticleEric Nam and 310babii Say AI Could Redefine Artist-Brand Collabs
The relationship between music and generative AI is a rocky one. Artists like Tears for Fears and Eminem have used the technology to create album art and resurrect Slim Shady. However, Drake recently...
View ArticlePluto TV Builds on Super Bowl Ad With CSI: NY Star Gary Sinise as a Couch Potato
Pluto TV is launching a new marketing campaign, with the first spot premiering during today's Thursday Night Football game between the New York Giants and Dallas Cowboys. The spot builds on the popular...
View ArticleRevolving Door Agency Moves: Deutsch, Hanson Dodge, PMG & More
The fall frenzy is upon us and agencies everywhere are landing new clients, launching new products, and making key partnerships. Check out this week's new moves. BarkleyOKRP The National Pork Board has...
View ArticleGetting Out of the Brand Book: Tinder and Brand.AI on Evolving With Culture
Millennial-made dating app Tinder is on a mission to win over Gen Z--and it's employing AI to help with the task. That means identifying the brand's "core truths" while acknowledging some harder...
View ArticleGetting Under the Hood of The Garage With Dan Massimino and Evan Hovorka
In this special episode of The Garage podcast, hosts Dan Massimino and Evan Hovorka turn introspective. They delve into their backgrounds, the origin of their podcast concept, and the vital...
View ArticleAI Helps Boost Accenture Song to 30% of Accenture’s Revenue
Global professional services company Accenture reported $64.9 billion in revenue for its fiscal year, ending Aug. 31, up 1% year-over-year, and its tech-powered creative group, Accenture Song, chipped...
View ArticleThe Intersection of Design, AI and Creativity With PepsiCo’s Mauro Porcini
Welcome to another special episode of the Marketing Vanguard podcast. Today, host Jenny Rooney speaks with Mauro Porcini, svp and chief design officer at PepsiCo, to discuss the vital role of design in...
View ArticleNewsmax and Smartmatic Settle Defamation Case
The defamation trial pitting Newsmax Media, Inc. against Smartmatic ended the same day it began. Hours after jury selection commenced on Thursday at the Leonard L. Williams Justice Center in...
View ArticleWatch Kellyanne and Claudia Conway’s Mother-Daughter Moment
A mother and daughter reunion was only a motion away for Kellyanne Conway and Claudia Conway on Thursday. The 19-year-old TikTok influencer--and Kamala Harris voter--appeared on her Donald Trump...
View ArticleHana Altenburg Joins KOLO in Reno as AM Reporter
Hana Altenburg has joined Reno, Nevada ABC affiliate KOLO as a morning reporter. "Made my official TV debut today with @kolo8newsnow as their new Morning News Reporter and MMJ," she posted to social...
View ArticleMinnesota Vikings CMO Seeks Athlete Mentality in Marketing
Optimism, resilience, and teamwork read like search terms for an inspirational sports movie, but try surviving a career in marketing without them. Opening the final and, by far, sportiest day of...
View ArticleKristen Welker Celebrates 1 Year at Meet the Press With Ratings Gains
One year ago, Kristen Welker met NBC News viewers as the new face of Meet the Press. This month, the Sunday morning staple enters its 77th season with 12 months of ratings growth in its back pocket....
View ArticleSatellite TV Giants DirecTV and Dish Near Merger
If at first, you don't succeed, try, try again: Satellite television giant DirecTV is on the verge of acquiring its biggest rival, Dish, with a deal possible as soon as Monday, The Wall Street Journal...
View ArticleHere’s the Roundup for the Week Ending September 27
Happy Friday to all who celebrate! In this week's edition of stories we didn't write up for one reason or another, we see that over the air broadcasting is back in one South Dakota market while a...
View ArticleThe Most Powerful Women in Sports Marketing Share Their Game Plan
Women are the future of sports because women are shaping the future of sports. To close out ADWEEK's Brandweek event in Phoenix, Ariz., on Thursday, ADWEEK Chief Brand and Community Officer Jenny...
View ArticleScripps News Announces Layoffs and Programming Changes
Scripps News announced Friday that it plans to exit the 24/7 national news programming space. The outlet's coverage will live on streaming and digital platforms with a Washington, D.C. based team...
View ArticleRevolving Door Roster Updates: Alma, Oliver, Strawberry Frog & More
The leaves are changing, and so are agencies' rosters. Fall brings a new wave of promotions, new hires, and appointments to agencies, platforms and organizations in the industry. 180 Global 180 Global,...
View ArticleSymone Sanders Townsend and Melissa Murray Discuss Their New MSNBC Special...
There are a number of varying paths to the Oval Office for Vice President Kamala Harris and former President Donald Trump this November. But almost all of those paths require winning over a part of the...
View Article