Forrester’s 2024 Predictions: AI Underpins Agencies’ Shifting Business Models
If 2023 was the year agencies experimented with AI, Forrester principal analyst Jay Pattisall believes that in 2024, agencies will put their learnings into practice. The analyst's 2024 agency...
View ArticleDisney Officially Set to Purchase Comcast’s Remaining Hulu Stake
Disney is saying Hulu to more streaming content. Today, it was confirmed that Disney will move to acquire the 33% stake in Hulu held by Comcast following the latter's Nov. 1 exercise of its right under...
View ArticleTroubled by Lack of Diversity, Kara Elyse Henderson Founded Her Own Shop
In 2019, while attending grad school at the University of Texas at Austin, Kara Elyse Henderson was modeling on the side for extra income. Hired to be the face of well-known and well-loved local...
View ArticleSupermarket Waitrose Saves Party Mishaps in a Christmas Ad for Fun Grown-ups
The tree is lit and the hosts are bedazzled for their Christmas party, but things keep going wrong. First the guests arrive too early, then two people get locked in the bathroom and the power goes out....
View ArticleStagwell Acquires Fast-Growing Creative and Social Agency Movers+Shakers
Stagwell has acquired agency Movers+Shakers in a move that adds social media prowess to the Stagwell network. Movers+Shakers will join Stagwell's Constellation network of agencies, which includes...
View ArticleCoke’s Tab Dilemma Begs the Question: Is There a Marketing Case for...
This year, an estimated one million people will visit the World of Coca-Cola, the company-funded museum whose 100,000 square feet of exhibits, memorabilia and interactive installations consistently...
View ArticleWhy Would Anyone Name Their Ad Agency Murder Hornet?
"My company would never work with an agency with the word 'murder' in its name." "Murder hornets failed to launch in the U.S." "I prefer almost any of the other names on the list." The above is advice...
View ArticleYouTube Amps Up Global Efforts to Eliminate Ad Blockers
YouTube is getting more muscular with ad-blocking software. The platform is showing warning messages about breaking its terms of service to people using blockers, the company confirmed to The Verge....
View ArticleMarketing Vanguard Podcast: Charting a Course Through Time With Sadé Muhammad
Sade Muhammad's journey to becoming Time magazine's CMO is a testament to her passion for journalism. She grew up with a strong desire to work in the industry and credits her initial exposure to media...
View ArticlePronghorn Is Raising Up the Next Generation of Black Entrepreneurs in the...
The alcoholic beverage market has a broad, multicultural fanbase, accruing $283.8 billion in revenue so far this year. However, the diversity of imbibers is not reflected in the industry itself....
View ArticleHow Paramount+ Hit 63 Million Subscribers and Increased Revenue 61%
When it comes to revenue, Paramount+ is leaving no (Yellow)stone unturned. During an earnings call today, Paramount revealed that its Paramount+ streamer increased revenue by 61% thanks to subscriber...
View ArticleOff the Clock: D’Eric Watson ‘Wants to Go Where the Music Is’
D'Eric Watson is a marketer, bartender and DJ. But once, he was a shy kid with stage fright. The corporate communications manager at business agency Gale has always been surrounded by music. During his...
View ArticleSprite Ads Starred Rappers Back When Hip-Hop Was ‘Scary’ for Brands
Wander through YouTube to see what TV spots looked like in 1986, and you'll be in for a lot of ... vanilla. This was the year that Chevrolet (the "Heartbeat of America") showed us cowboys and fields of...
View ArticleMom and Daughter Don’t Want Santa to Miss Out in Boots’ Cute Christmas Ad
"But who gives Santa a present?" is a question many wide-eyed kids have asked their parents the night before Christmas. That's why this holiday season, U.K. retailer Boots is making sure old Saint Nick...
View ArticleThe Strategy Behind Coca-Cola’s Holidays Campaign Featuring a City of Santas
There are few major brands that are as closely connected to the winter holiday season as Coca-Cola has positioned itself through decades of marketing. The iconic figure of Santa Claus has been a...
View ArticleHow Heineken, T-Mobile and MoneyGram Created Premium Brand Experiences at F1...
The adage "If you ain't first, you're last" from the 2006 film Talladega Nights: The Ballad of Ricky Bobby is really more of a NASCAR thing, but that hasn't stopped Formula 1 sponsors from adopting it....
View ArticleEos Provides a Second Chance for That Awkward First Kiss
First kisses are often awkward, both physically and emotionally messy. Beauty brand Eos is giving consumers a chance for a do-over with a campaign from agency of record Mischief @ No Fixed Address....
View ArticleThe Verge’s Dramatic Redesign Boosts Loyalty Even as Readership Dwindles
When The Verge launched its redesigned website last September, editor-in-chief Nilay Patel admitted that the effort was motivated, in part, by a desire to capture readership from Twitter users fleeing...
View ArticleWeekly Generative AI News and Top Stories
In the midst of the rapid advancements in generative artificial intelligence, Adweek's weekly summary provides an overview of the most recent updates, regulatory activities, and business developments...
View ArticleVodafone UK’s Christmas Ad Sees a Little Girl Set a Trap for Santa
A little girl turns to Vodafone U.K.'s network to help her capture proof that Santa exists in the telecommunications company's Christmas advert. As the U.K. arm of the network continues to build its...
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