Marketing Vanguard Award Honorees Share Leadership Advice
Between AI, CGI ads and the creator economy, how do marketing leaders keep their brands relevant in an ever-changing industry? "It's really having a culture of experimentation," said Han Wen, chief...
View ArticleWhy Marketers Are Paying Greater Attention … to Attention
Agency holding companies, marketers, ad-tech and trade organizations are all turning their gaze to attention tracking: which partners do it, how they do it and how they can get more stakeholders to,...
View ArticleJosh Duhamel and Dakota Media Are Helping Brands Get Uncomfortable
Sometimes it helps to force brands out of their comfort zone--and that's where Dakota Media comes in. Actor Josh Duhamel and media visionary Josh Algra, co-founders of the creative and production...
View ArticleThis PSA Attacks The Industry That Gives Predators More Privacy
[Sensitive content: This article mentions sexual assault] There's a monster hiding in plain sight, representing every parent's worst fear when giving their kid access to the internet. But many tech...
View ArticleVMA Sponsor Bacardi Drops Time-Traveling Hip-Hop Tribute Ad
As the first spirits sponsor of the MTV Video Music Awards, Bacardi will embed itself into nearly every corner of tonight's live telecast, from the red carpet step-and-repeats and the venue's cocktail...
View ArticleSecondhand Has the Upper Hand in Designer Fashion
When it comes to luxury fashion and accessories from brands like Louis Vuitton, Chanel and Tom Ford, people want the hottest items from top designers without paying full retail price. Catering to them...
View ArticleIn the Changing Social Landscape, Power Shifts to Creators
Social media platforms have changed so much in just the last six months. From Threads to X (formerly Twitter), everything is not as it seems, as Alex Russo from Wizards of Waverly Place once said. In...
View ArticleMcDonald’s Is Riding the Grimace Wave, and It’s All Thanks to the Fans
You could call 2023 the Year of Grimace. The McDonald's mascot became a TikTok sensation this summer after the brand unveiled a purple milkshake to celebrate the furry blob's birthday. Mini mock horror...
View ArticleLenovo Is Winning Over Gen Z By Making Work Meaningful
Emily Ketchen knows that despite its reputation as a marketing-averse demographic, Gen Z is quick to advocate for the brands that align with their values--and any brand that is not prepared to both...
View ArticleHow to Make In-Housing Work for Your Company
We are past the point that in-housing can be considered a trend. Today, in-house agencies are the norm, with most brands having brought core advertising functions within their walls as they look to...
View ArticleStrikes. Streaming. Social. Is the Fall TV Season Relevant Anymore?
Long a rite of autumn, the fall TV season has typically ushered in a wave of network TV shows, new storylines for returning series and special events that advertisers would spend billions of dollars...
View ArticleInfographic: It’s a Frugal Back-to-School Season as Inflation Bites
'Twas the weeks before school, when all through the nation, consumers kept shopping in spite of inflation. This back-to-school season, sales are on track to increase 3%, reaching a new high. During the...
View ArticleThis Sneaker Brand’s Founder Doesn’t Take ‘No’ for an Answer
Sometimes, a single ad can change lives. Just ask Natalie White, CEO and founder of Moolah Kicks, the first brand focused exclusively on women's basketball shoes. In 2019, White, a then-Boston College...
View ArticleIce Spice Joins Ben Affleck as a Dunkin’ Superfan in New Ad
There's no more natural collaboration than Ice Spice and her beloved Dunkin', with the rap star's legion of fans--self-anointed as "munchkins"--being the no-brainer springboard for a donut-centric...
View ArticleApple Drops New ‘Shot on iPhone’ Ad With Olivia Rodrigo
Olivia Rodrigo's latest music video was shot entirely on the new iPhone 15 Pro, with Apple's creative agency quickly dropping behind-the-scenes footage and content snippets from the shoot as...
View ArticleSorare Creates Collectible 3D Soccer Cards to View in AR
Fantasy sports platform Sorare is celebrating the 2023-2024 soccer season with new 3D collectible cards and augmented reality features in its mobile app. Auctions for the digital soccer cards will...
View ArticleHow Converse Stays Committed to Creativity
Creatives need support from brands and agencies, and Converse is aiming to do just that. Converse CMO Sejal Shah Miller unveiled the brand's first Emerging Creatives report at Brandweek on Tuesday. The...
View ArticleCoca-Cola’s Marketers Prepare for Constant Transformation
Since introducing "Real Magic" as its creative brand platform in September 2021, Coca-Cola has been on a journey of exploration using stories that aim to entertain and amaze, incorporating new...
View ArticleNintendo’s Pikmin Finder Is an Augmented Reality Treasure Hunt
Nintendo is celebrating its popular Pikmin video game characters with a web-based AR experience called Pikmin Finder, which allows people to befriend different colors of Pikmin and collect virtual...
View ArticleCarmelo Anthony’s Advice to Brands: ‘Don’t Talk, Just Listen’
Life after the NBA has been good for Carmelo Anthony. The 10-time NBA All-Star enjoyed a storied two-decade basketball career: He is one of the league's top 10 all-time scorers and the player with the...
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