How Account Directors Can Perfect Being the Vital Link Between Agency and Client
Agency account directors may not get much press or public accolades, but a good account person can be responsible for keeping the lights on at any agency. On paper, an account manager is responsible...
View ArticleFrom Roblox to Stanford: The College Essay of Fashion Designer Rush Bogin
Editor's Note: The following is the college application essay of 18-year-old fashion designer and creator Rush Bogin, best known for his now multimillion-dollar business and success with UGC and...
View ArticleMcDonald’s McCrispy Campaign Sees Sandwich Explode Into France
With the flames of the latest chicken sandwich war being stoked in France, McDonald's has aimed to ensure that its McCrispy sandwich explodes onto the scene with a new ad campaign that concentrates on...
View ArticleOgilvy Wins Global Creative Duties for Jameson
Pernod Ricard's Irish whiskey brand Jameson has selected Ogilvy as its next global creative partner. Ogilvy won the competitive pitch against longtime incumbent TBWA and Publicis New York, according to...
View ArticleHow Abercrombie & Fitch Is Celebrating Differences and Championing Authenticity
If you reminisce about the fashion trends that dominated the '90s and early '00s, Abercrombie & Fitch probably comes to mind. With its signature dark lighting and distinct cologne scent, the store...
View ArticleThe Biggest Questions From the HBO-Dominated 2023 Emmy Nominations
It's the most wonderful time of the year ... awards season. The 2023 Emmy nominations have arrived, and HBO/Max is leading the way. Yvette Nicole Brown of A Black Lady Sketch Show and Television...
View ArticleHere Are the Nominated Ads for the 75th Annual Emmy Awards
Coming on the heels of Cannes, the Oscars of the advertising world, the 2023 Emmy Awards announced its nominations today for Outstanding Commercial. Not surprisingly--and not without precedent--there...
View ArticleThe CW Reshuffles Its Fall Lineup Amid Writers Strike, Pushes Shows to Midseason
The CW has some striking changes for its fall lineup. Amid the ongoing Writers Guild of America strike, The CW's first fall lineup under new parent company Nexstar is reshuffling its previously...
View ArticleWhy Marketers of Color Are Quitting Their Jobs
Ample research has documented the importance of diversity, equity and inclusion (DEI) for business. We know that marketing organizations and creative agencies with diverse workforces enjoy better...
View ArticleSmall-Business Marketers Invest Big in AI and Automation
Big business-to-business firms often get their hands on artificial intelligence first, but their smaller counterparts need the technology just as much. A report from data and analytics firm Integrate...
View ArticleEffective Generational Marketing Is About Telling the Right Story
In 2023, there is no shortage of marketing messages. Truth be told, there's a torrential flood. But if you're savvy enough to tailor your storytelling to unique cohorts, your content strategy can soar...
View ArticleRestaurant Cookbooks Are a Done-to-Death Marketing Tactic—and One That Still...
As historically minded foodies will tell you, some of America's favorite edibles came about by accident--mistakes and last-minute substitutions in the kitchen that, instead of leading to disaster,...
View ArticleApple’s iPhone Is the Trusty Companion to a Tractor Driver Going ‘Two Miles...
After winning the coveted Film Grand Prix at Cannes Lions for the comedic spot "R.I.P. Leon," Apple continues the "Relax, It's iPhone" campaign by slowing it way down. The new ad, "Tractor," follows a...
View ArticleSamsung Parodies ‘90s Teen Horror Movies as the Flip Phone Returns
Samsung is playing into people's anxieties around switching phones with an ad inspired by teen horror movies such as "Friday the 13th." The spot is a follow-up to last year's "Join the Flip Side," by...
View ArticleBoston THC Party: Cannabis Execs Protest High Taxes on Weed Industry
For those who might have skipped a few classes in high school, a quick recap here: in 1773, a group of colonists dumped 342 chests of tea into the Boston Harbor in what would become one of the most...
View ArticleThe Next Frontier in Retail Media Is Audiences
Search in retail media is king today, has been for some time and will continue to be for a while. But every good story has an up-and-comer, and in our relatively new world of retail media that new kid...
View ArticleExclusive: It’s Game On for the NWSL’s World Cup Marketing Campaign
With just days to go until the U.S. Women's National Team begins its quest for an unprecedented third World Cup championship in a row, the National Women's Soccer League unveiled the next stage of its...
View ArticleAdweek Podcast: The Unsung Agency Heroes That Speak Clients’ Language
Ad agency account directors can wear multiple hats on any given day: strategist, researcher, planner and chief client liaison officer, the list goes on. The role requires skills that go well beyond...
View ArticleAT&T Lets Basketball Fans Try on Clothing in AR at WNBA Live
The WNBA Live fan festival will take place in Las Vegas from July 14-15 ahead of the AT&T WNBA All-Star Game on July 15. As part of this event, AT&T will offer an augmented reality experience...
View ArticleHuge Lays Off More Staff and Reorganizes Its Management Structure
Digital agency Huge has made more layoffs of its global staff and has reorganized its executive team while bringing in a new global client president. In an internal memo obtained by Adweek, CEO Mat...
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