Why This Sportswear Brand Turned Andy Murray’s Hip X-Ray Into A Billboard
Since its 2016 launch, premium sportswear brand Castore has built its name through partnerships with teams and athletes. Deals with England Cricket, Tennis star (as well its own investor) Andy Murray...
View ArticleTikTok’s Trailblazer: Chris Olsen Ignites Change and Inspires With His...
Have you ever watched your favorite content creators and felt like you really know them? That's the vibe you get from Chris Olsen's content. He's active on TikTok and has recently launched his own...
View ArticleG/O Media Has Begun Using AI to Generate Content
Publisher G/O Media began using generative artificial intelligence to create editorial content on Wednesday, according to an internal memo seen by Adweek, making the company the latest in a growing...
View ArticleBarbie Turns the World Pink With AR Snapchat Lenses
To promote the Barbie movie, premiering July 21, Warner Bros. Discovery and Snapchat launched an augmented reality campaign featuring virtual clothing try-on and worldwide Landmarker experiences in the...
View Article3 Questions Marketers Should Be Asking About Alternative Currencies
You can't invest in what you can't measure. And in TV advertising, rarely has there been a more dynamic time for measurement. New currencies--agreed-upon units of value with which media buyers and...
View ArticleJohn Dillon on the Key to Rapid Learning and Failing Fast
After 16 years of making his way up the ranks at Denny's, John Dillon is now president of the iconic diner that's redefining the restaurant space. In our latest episode of Marketing Vanguard, Dillon...
View ArticlePremier League Celebrates Summer Series Matches With AR Giveaway
The Premier League Summer Series runs from July 22-30, and to celebrate, the Premier League worked with metaverse consultancy Doppelg?nger and AR developer Rose Digital to launch an augmented reality...
View ArticleNew Privacy Bill Grants Oregon Residents the Option to Opt Out of Targeted Ads
Oregon becomes the 12th state to pass comprehensive digital privacy legislation. If signed by Governor Tina Kotek, the Oregon Consumer Privacy Act (OCPA) will give the state's 4 million residents the...
View ArticleThe Great Fail: How Once Vibrant Revlon Faded Out
In 1952, Revlon created one of the most iconic, paradigm-shifting ad campaigns known as "Fire & Ice," which put a dramatic twist on why women wear makeup. Instead of seeking male admiration, it...
View ArticleMax Uses Augmented Reality to Promote Season 3 of Warrior
To celebrate the Season 3 premiere of its original martial arts series Warrior, streaming platform Max partnered with multicultural artists to debut interactive murals in New York, Los Angeles and San...
View ArticleUnleashing the Power of Social Media to Build Stronger Communities
Content creation can seem daunting, but with the right approach it can be a fulfilling and rewarding experience. Becoming a consistent creator requires planning ahead, establishing a content schedule...
View ArticleNBCUniversal Promotes Film Chief Donna Langley, TV Content Head Susan Rovner...
The game of musical chairs continues at NBCUniversal. Donna Langley, former chairman of Universal Filmed Entertainment Group, has been promoted to head up all of the company's entertainment divisions,...
View ArticleAn AI Version of J.Lo Invites Travelers to Set Sail on Virgin Voyages
The rise of artificial intelligence (AI) has raised concerns when it comes to using the technology to create celebrity deepfakes. But Jennifer Lopez is embracing its potential by giving Virgin Voyages...
View ArticleThe Muppets’ Electric Mayhem Band Records a New Single With Spotify in...
Dr. Teeth and the Electric Mayhem, the band from The Muppet Show, is back in the spotlight thanks to the May 10 launch of the comedic musical Disney+ series Muppets Mayhem. Like many bands in the midst...
View ArticleBases Loaded for Major League Baseball’s European Expansion
"If you build it, they will come," is the mystical piece of advice given to Kevin Costner in arguably the greatest movie about baseball ever made, 1989's Field of Dreams. And that is a mantra Major...
View ArticleKen Griffey Jr. and T-Mobile Go to Bat for Black Ballplayers
What value does Major League Baseball's All-Star Week hold if future generations don't see themselves among the sport's elite... or even on its field? When Hall of Famer Ken Griffey Jr. was in the...
View ArticleApple’s Action-Packed Tale Pays Homage to Mexico’s Lucha Libre Wrestlers
Lucha Libre, a form of professional wrestling, is a cultural phenomenon in Mexico. Distinguished by its colorful masks and acrobatic moves, the sport has a rich legacy dating back over a century. Apple...
View ArticleSilver Pride: Project Brings LGBTQ+ Pioneers Back to Parades
Aline Tracol, at 75 years old, is long past her days of pounding the pavement and crowding shoulder to shoulder with thousands of fellow revelers at Pride parades in her French hometown. Though she has...
View ArticleHow Baseball’s All-Star Game Drove In More Brands
When Major League Baseball's All-Star Game was last played in Seattle in 2001, league sponsor Mastercard was less than four years into the "Priceless" campaign it built around baseball. Launched during...
View ArticleMinnesota Twins, ARound Bring Real-Time AR Statistics to Home Games
In 2022, the Minnesota Twins partnered with shared augmented reality platform ARound to bring AR experiences like mini games to baseball fans during home games at Target Field in Minneapolis. For the...
View Article
