McCann Hires Former J. Walter Thompson Creative Chief to Lead Global...
McCann Health, the global healthcare division of IPG's McCann Worldgroup, has hired Matt Eastwood to serve as chief creative officer across its 60 offices in 20 countries around the world. Eastwood was...
View ArticleIntuit Brand TurboTax Announces Its Return to the Super Bowl
TurboTax has confirmed that it will return to the Super Bowl in 2019. CBS is selling ads for the Feb. 3 broadcast of Super Bowl LIII for just north of $5 million for 30 seconds of air time. At this...
View Article72 School Buses Became a Mile-Long Moving Billboard About the Scope of Human...
Atlanta is used to traffic logjams, but at least this one was for a good cause. A caravan of 72 school buses formed a mile-long billboard earlier this week to raise awareness of Georgia's massive...
View ArticleNew Year, New Teammates: NFL Announces Partnerships With Caesars...
The NFL is ringing in the new year with two groundbreaking partnerships. On Thursday, the organization announced its first casino sponsor, Caesars Entertainment, and on Friday, it named Intuit TurboTax...
View ArticleConsumers Have Made Their Needs Loud and Clear, yet Brands Keep Missing the Mark
In a fast-paced, competitive landscape, brands are doing everything they can to stand out and connect with the new consumer. But how many brands are actually reaching the consumer in a meaningful way?...
View ArticleTwitter and the College Football Playoff Huddled Up for National Championship...
Roll Tide or Tiger Rag? Twitter has got you covered either way for Monday's College Football Playoff National Championship game Monday night at Levi's Stadium in Santa Clara, Calif. David Herman of...
View ArticleAudi Will Showcase Its E-tron Models With an ‘Electric’ 60-Second Super Bowl...
Mark off another car brand advertising during the Super Bowl this year. Audi announced today that it will run a 60-second spot during the second quarter of the game, airing on Feb. 3 on CBS. This will...
View ArticleEllen DeGeneres Wants Kevin Hart Reinstated as Oscars Host
The job of Oscars host has been vacant since Kevin Hart stepped down almost a month ago, after his years-old anti-gay tweets resurfaced. Due to the efforts of Ellen DeGeneres, herself a former Academy...
View ArticleThis Ad Marketplace Uses Packages as a Prime Advertising Space
Brands try every available marketing tool to meet customer acquisition costs, and in the fancy digital age, some companies are bringing back some old-school tactics, like package ad inserts. UnDigital,...
View ArticleBipartisan Legislation Aims to Protect US Tech Against Foreign Theft
Two top senators are hoping new bipartisan legislation will send the White House a message that it isn't doing enough to protect U.S. trade secrets from being stolen by China and other countries....
View ArticleThe Golden Globes Red Carpet Preshow Will Livestream Exclusively on Facebook...
Facebook Watch is the exclusive livestreaming platform for HFPA Presents Globes Red Carpet Live, the official red-carpet pre-show for the 76th Annual Golden Globe Awards. The Hollywood Foreign Press...
View ArticleThe E-Scooter Wars Are Heating Up, and Now You Can Have Your Own Fleet
As the scooter wars heat up, at least one major player is attempting to gain dominance through the good old-fashioned franchise model. In November, Bird announced the launch of Bird Platform, which...
View ArticleExploring How Neuroscience Can Affect a Marketing Strategy
Even in an era of infinite digital metrics, publishers and brands are still faced with an age-old problem: It's hard to measure how your content affects people. Mention ROI, and most brand marketers go...
View ArticleHow Worried Should You Be as Brands, Governments and Law Enforcement Embrace...
In 2017, nearly 17 million Americans had their identities stolen. If they followed the Federal Trade Commission's recommended 40-page recovery process, they had to contact the companies where fraud...
View ArticleAdweek Acquires CMO Moves LLC to ‘Build Deeper Relationships’ With Brands
Adweek will announce Monday that it has acquired CMO Moves LLC, otherwise known as Marketer Moves, a company that launched at the beginning of last year to provide industry insights from CMOs....
View ArticleElectric Scooters Are Remaking Mass Transit While Driving Profits for Service...
If you've been to a major American city in the past year, you've noticed it: sidewalks strewn with discarded pay-per-use electric scooters. Riders seemingly drop them to the ground as soon as they're...
View ArticleInfographic: How Brands Can Make the Most of Their Subscription Services
From beauty boxes to streaming platforms, subscription services are becoming part of the norm. But with more services to choose from, how can brands make their subscription offerings stand out? New...
View ArticleEditor’s Letter: Our Past Is Our Present, and Our Future
Welcome to 2019 and our first issue of the year, appropriately focused on the Consumer Electronics Show, which is where many brand marketers, media execs and creatives will start their year, looking...
View ArticleWatch the Batmobile Stop to Pick Up Groceries in Walmart’s Latest Spot
If you didn't know where Batman shops, you do now: He and celebrities like Slimer, Scooby-Doo, the Griswolds, Doc Brown and more--or, more specifically, their cars--make cameos in a new spot from...
View ArticleWho Is Watching Who: Are Regulations Keeping Up With Internet-Connected TVs?
Traditional television ad spend is down, indicative of the fact that the TV screen, which for so long was the epicenter of most homes in the U.S., is no longer king of the media jungle. And the numbers...
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