Roseanne Was 2018’s Most-Watched TV Series, Averaging 20 Million Viewers
Roseanne's brief, controversial return to the airwaves this spring ended in disaster, but not before making enough of a splash that the revived sitcom turned out to be 2018's most-watched series in...
View ArticleFacebook Pages That Repurpose Videos From Other Sources Cannot Be Monetized
Facebook is taking aim at pages that post repurposed video clips from other sources, without any editorial input of their own. The social network revealed in an update to an April blog post that pages...
View ArticleLil Jon and Kool-Aid Man Dropped a Christmas Track That’s Insane, Amazing and...
Move over, Lil Yachty and Donny Osmond, because the world of branded hip-hop just got a new unexpected duet: Lil Jon and Kool-Aid Man. With their catchphrases being "Yeah!" and "Oh yeah!" respectively,...
View ArticleRussian Trolls Used ‘Digital Marketing Best Practices’ to Sow Discord, Senate...
The Russian troll farm responsible for running disinformation campaigns intended to influence the 2016 presidential election reached more people on Instagram than on Facebook, and...
View ArticleKroger Launches an Autonomous Grocery Delivery Service in Arizona
In a year that has likely seen more grocery delivery pilots than any other, retailer Kroger is closing out 2018 with the debut of its unmanned delivery service--which it says is the world's first--in...
View ArticleReebok Is Seeking a New Global Creative Agency of Record
Reebok has launched a global creative agency review in its latest effort to shake up its marketing around the world. The company will end its relationship with Venables Bell & Partners, which has...
View ArticleDentsu Aegis Network Acquires Digital Marketing and Commerce Agency Digital...
Dentsu Aegis Network has acquired digital marketing and commerce agency Digital Evolution Group (DEG). DEG will partner with Isobar to become DEG, Linked by Isobar. The new offering is designed to help...
View ArticleIt’s Official: Die Hard Is ‘The Greatest Christmas Story Ever Told’ in Fun...
We all know Die Hard is a Christmas movie. We. All. Know. This. But just to make it absolutely clear, Fox Home Entertainment has rolled out a festive edit of the action classic's trailer, this time...
View ArticleBlippar, a Pioneer of Augmented Reality, Is Going Out of Business
One of the pioneers of augmented reality is going out of business. Blippar, a London-based AR firm, has entered into administration--the British equivalent of filing for bankruptcy in the U.S.--and...
View ArticleFacebook Detailed the Results of a Civil Rights Audit Led by Laura Murphy
On the same day that the NAACP kicked off a seven-day boycott of Facebook and Instagram due to its data and privacy issues and their impact on African Americans, the social network released the results...
View ArticleLaverne & Shirley Star and Director Penny Marshall Dies at 75
Penny Marshall, whose successful Hollywood career took her from hit sitcom star to a director of blockbuster films, has died at 75. Marshall died Monday night from diabetes-related complications. She...
View ArticleSheryl Sandberg Says Facebook Needs to Do More to Protect Civil Rights
A day after the Senate Select Committee on Intelligence released two reports showing how Russian trolls targeted black Americans on Facebook and Instagram, Facebook COO Sheryl Sandberg released an...
View ArticleTwitter, The Football Association Created a DM Bot to Deliver Emirates FA Cup...
Twitter teamed up with The Football Association in the U.K. to create a direct message bot that will deliver video highlights to fans outside of the U.K. during the Emirates FA Cup soccer tournament....
View ArticleAgency Holiday Cards 2018: Inventive and Creative Send-Offs to the Year
It was a long year. Many agencies admit 2018 hasn't been too kind to advertising, but December tends to find them in mostly good spirits. Every year, as inevitably as cold weather and holiday specials,...
View ArticleInstagram’s Questions Sticker Brings Music to Stories and Is Now Available...
Instagram rolled out a way to add music to Instagram Stories and extended its questions sticker to Instagram Live. The Facebook-owned photo- and video-sharing network said in a blog post that its...
View ArticleWhatsApp Group Voice and Video Calls Can Now Easily Be Started From Group Chats
WhatsApp introduced a slight tweak within its group chat feature that makes it easier to people to start group voice or video calls. People on the messaging application can now open up the group chat...
View Article5 Major Brand Fails of 2018—and What Every Marketer Can Learn From Them
Ah, 2018--what a year! While we'd rather not relive any of the events (this year felt like an eternity, huh?), let's take a moment to examine a few of the biggest brand blunders of the year to figure...
View ArticlePetco Adopts Anomaly as Its Creative Agency of Record
Petco, where the healthy pets go, announced today that it has selected a new creative agency of record following a review sparked this fall. MDC Partners-owned Anomaly will take on the account,...
View ArticleCompetition Comes to Snapchat in the Form of Lens Challenges
Snapchat users can now take on other Snapchat users with Lens Challenges, a new feature that debuted on the messaging application Wednesday. Lens Challenges invite people on Snapchat to create and send...
View ArticlePfizer and Glaxo Are Teaming Up to Create a Massive New Over-the-Counter...
Today, Pfizer and Glaxo--also known as Pfizer Inc. and GlaxoSmithKline PLC--announced they will be merging their consumer healthcare businesses to create a massive new venture. In doing so, Pfizer and...
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