Google Wants Retailers to Help Them Turn Search Queries Into Actual Purchases
Consumers use Google to search for products--and Google knows it. Now, with the introduction of Shopping Actions, the company wants to turn those search queries into actual purchases--while remaining...
View ArticleWalmart’s Ecommerce CEO Explains Why Its Many Acquisitions Will Help It Reach...
While Walmart's acquisitions of ModCloth, Jet, Bonobos appear like a game of catch up to the rest of the industry, Marc Lore, president and CEO of Walmart Ecommerce US, said there's a bigger strategy...
View ArticleDrew Barrymore Puts on Her Dancing Shoes in a Bubbly Musical for Crocs
Although Drew Barrymore is a prominent actor--a member of a legendary family of thespians, appearing at the age of 6 in ET, and, most recently, in the second season of the Netflix series Santa Clarita...
View Article6 Ways Social Media Can Enhance Your Adventure Travel
"Everyone wants to plan ahead and book something they read about on social media. Whatever happened to the excitement of just buying a plane ticket to a place without any reservations and then seeing...
View ArticleTwitter’s Chief Information Security Officer Is Leaving the Company
Twitter's chief information security officer is leaving the company, a Twitter spokesperson has confirmed to Adweek. Michael Coates, who has been Twitter's CISO since early 2015, is departing to start...
View ArticleTaco Bell Unveils Chips Inspired by Famed ‘Fire’ and ‘Mild’ Hot Sauce Packets
If you love the taste of Taco Bell's hot sauce packets, then you'll be excited about the company's latest innovation: Tortilla chips based on the mild and fire sauces. Starting in May, the hot...
View ArticleHallmark Channel’s Upfront Was Snowed Out, But Winter Is Still Its Favorite...
For Crown Media Family Networks, winter giveth--and winter taketh away. The Christmas holiday was once again a bonanza for the company's Hallmark Channel. On the strength of Countdown to Christmas, the...
View Article5 Ways Social Media Will Disrupt Politics
Digital platforms took center stage in the election process when former President Barack Obama used them to reach young voters and win the presidency in 2008. Since then, its growing use and influence...
View ArticleNew Study Highlights How Much People Dislike Digital Ads
Social networks make announcement after announcement touting the increasing effectiveness of their ad-targeting capabilities, and most media companies build their economic models around a menu of...
View ArticleHow Twitter’s Trending Feature Can Be Applied to Every Area of Business
In 2013 Twitter launched its Trending feature -- a list of algorithmically-determined popular hashtags. Facebook rapidly followed suit, and since then the trending feature has become a staple of the...
View ArticleTarget is Everywhere in Tonight’s Episode of NBC’s Superstore, Including the...
Target is no stranger to TV integrations. Over the years, the brand has been featured prominently in several series, including Jane the Virgin, Revenge and Modern Family. But the retailer has rarely...
View ArticleThis Look Inside Spike Jonze’s Apple Ad Is as Fascinating as the Film Itself
Apple's short film "Welcome Home," directed by Spike Jonze and starring FKA twigs as a beleaguered city dweller whose drab apartment becomes a colorful, shape-shifting oasis thanks to her HomePod...
View Article5 Stages in Addressing #TimesUp Advertising
First of all, a moment of pause that there are 180 women with C-level titles in advertising. Praise be. Then another nod of affirmation that they joined forces to declare #TimesUp for harassment and...
View ArticleVH1 Got Down and Sissy With Its Messenger Bot for RuPaul’s Drag Race
Did the social team at VH1 do a thorough job on Sissy That Bot, the new Facebook Messenger bot debuting on the same day of the premiere episode of season 10 of RuPaul's Drag Race? "Yas Gawd!" Sissy...
View ArticleSnapchat Beefed Up Its Snap Map Feature With Map Explore
Snapchat added a new element to its Snap Map feature that will bring users much more information from friends, as well as from the messaging application itself. Map Explore, which debuted Thursday,...
View ArticleZulily Keeps Viewers Off Balance With Zany Surprises in Its Wacky New Ads
"The whole world will be licking my legacy from their sticky fingers." "Why don't you try growing more feet for all those shoes?" "This got so dark. Quick, cut to a dog." Such lines punctuate Office of...
View ArticleYou Can Now Buy a Car at Walmart
Pharmacies, eye doctors, hair and nail salons and/or fast food joints in roughly 250 Walmart locations are getting a new neighbor as digital automotive marketplace CarSaver expands a car-buying program...
View ArticleGoodby Silverstein & Partners Beats Out Droga5, W+K to Win BMW Creative Review
BMW has named Goodby Silverstein & Partners as its new U.S. creative agency of record after a competitive review, the automaker confirmed today. In addition to brand creative, the agency will also...
View ArticleQ&A: Facebook’s Carolyn Everson on Privacy Changes and Protecting Consumers’...
Following Facebook CEO Mark Zuckerberg's announcement on Wednesday that Facebook plans to audit thousands of apps that might have had excessive access to user data on the platform until 2014, the...
View Article3 Ways Both Publishers and Advertisers Can Reach Generation Z
Millennials: The word alone is probably enough to draw a reaction from most people. In digital media, however, this generation has represented one thing: a profitable audience. But as millennials...
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