Looking to boost your pro soccer team's attendance levels? It's as easy as one, two, three: 1) Film an X-rated movie about horny zombie women and include lots of your team's paraphernalia in it. 2) Distribute the film at sperm-donor clinics. 3) Welcome babies nine months later who'll be predisposed to become fans because their fathers were thinking passionately about the team at the moment of sperm donation.
Attempting to literally breed more season ticket holders? That's more ambitious than, say, a coupon. But Getafe, a poorly supported team in Spain's top-flight La Liga, is desperate. And yes, the team claims to have actually shot the film, called Zombies Calientes de Getafe, and delivered it to various clinics in Madrid. Its marketing director, José Antonio Cuétara, says the tongue-in-cheek movie is "controversial but very good." And the director, Ángel Torres, is optimistic it will have an effect, no matter how dubious the science may be. "If the campaign is successful, we'll have to build a bigger stadium," he said.
A novel idea. Let's just hope the New York Jets don't try something similar.
CREDITS:
Client: Getafe
Spot: "Zombies Calientes de Getafe"
Agency: El Ruso de Rocky, Madrid, Spain
Creative Director: Ángel Torres
Art Director: Maxi Sterle
Production Company: Landia Madrid
Director: Miguel Campana
Director of Photography: Christos Voudouris
Executive Producer: Ivo van Vollenhoven
Senior Producer: Assaf Eldar
Junior Producer: Mafe Bello
Postproduction: Exit Spain
Sound: Sonodigi