2026 VMAs Was Taylor-Made for Big Viewership Boost, 51% Increase
The VMAs reached 8.4 million viewers, an 11-year high.
View ArticleMarketers, You Have 9 Minutes to Earn Attention
This post was created in partnership with ViantAs TV and streaming audiences become increasingly fragmented, understanding what happens between an ad being served and a viewer paying attention is...
View ArticleDelta Air Lines Follows United in Building an Ads Business
Delta has hired a former Deloitte and Digitas leader to run its media network.
View ArticleHoly H-E-Double Hockey Sticks: Adobe Is Bringing AI to the NHL
NHL teams with Adobe as an Official Creative, Marketing, and AI Partner.
View ArticleHoliday Ecommerce Shopping to Hit $275 Billion Despite Consumer Strain,...
AI and buy-now-pay later will grow while shoppers look for fun and value.
View ArticleTicker: Kara Swisher Confirms CNN Exit After Paramount-WBD Merger Is Complete
Dateline celebrates the premiere of its 35th season by lighting up the Empire State Building.
View ArticleCreators That Convert: 4 Business Leaders on Driving Full-Funnel Marketing...
Why creator content should be treated as a core paid media asset.
View ArticleMove Over, Taylor Swift. The Brands Are About to Spice Up the VMAs
The 2026 VMAs will have Bacardi, Spotify, and Dunkin' creating moments you donut want to miss.
View ArticleAre AI Ads Ready for Prime Time?
This post was created in partnership with Higgsfield AIAfter years of debate over AI’s creative capabilities, Higgsfield, an AI-native creative suite, put them to the test.During a Brandweek 2026...
View ArticleGlobal Citizen Taps Influential As Its Official Creator Partner
The pro bono partnership, which began around the World Cup, will bring about 20 creators to Saturday's Global Citizen Festival in Central Park.
View ArticleDave & Buster’s Hires New Agencies to Get More People Into Its Locations
The brand appointed Gut for creative and Mediaplus to handle media buying.
View ArticleAds of the Week: 9 Campaigns That Caught Our Eye, From Beats to Peloton
Chase, Peloton, Target, Beats, and more are behind the week’s most notable ads.
View ArticleE.l.f. Cosmetics Names Joaquina Its Brand Ambassador Alongside Second Album Drop
The Latin artist is joined by six other artists on the album.
View ArticleWeek of Sept 14 Cable News Ratings: MS NOW and CNN Bounce Back
MS NOW won the primetime demo on Thursday.
View ArticleAn Accountant’s Playbook to Great Marketing ft. Sony’s Mary Yee
Plus, how analytics and creativity should work together, not against each other.
View ArticleThe Trade Desk, Worried Stock Slide Could ‘Substantially Harm’...
The move could help the beleaguered adtech company keep staffers whose stock options have lost most of their value.
View ArticleJournalists Return to the White House After Trump’s Ban
A court order made the Trump administration explain its actions.
View ArticleMcDonald’s Wants to Build a $1 Billion Ad Business
The fast-food giant is selling ads in its app and on kiosks.
View ArticleBest Buy Pitches Itself as a Media Production Company With Studios and...
The retailer is creating short-form video and other assets for advertisers.
View ArticleDoceree Honors Top Healthcare Leaders Innovating With AI
The healthcare marketing company hosted an awards evening to celebrate AI-driven advancements in the industry.
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